Looking for the right survey tool? Here's a quick breakdown of the 12 best options:
Tool | Best For | Starting Price | Key Feature |
---|---|---|---|
Qualtrics | Enterprise research | $1,500/year | Advanced analytics |
SurveyMonkey | Business surveys | $5,000/year | 230+ templates |
Typeform | Design-focused | $29/month | Modern interface |
Hotjar | Website feedback | Free | Heatmaps + recordings |
GetFeedback | Salesforce users | Custom | Direct CRM sync |
UserReport | Website analytics | $69/month | Demographics tracking |
Survicate | Multi-channel | Free | Email + web surveys |
Mopinion | Digital feedback | €259/month | Screenshot capture |
Google Forms | Basic surveys | Free | G-Suite integration |
SurveyLegend | Mobile surveys | Free | Mobile-first design |
Formstack | Data collection | $50/month | HIPAA compliance |
UseResponse | Customer input | $69/month | Help desk included |
Quick Pick Guide:
- Need free basic surveys? → Google Forms
- Want enterprise features? → Qualtrics
- Need beautiful forms? → Typeform
- Using Salesforce? → GetFeedback
- Want website behavior data? → Hotjar
- Need mobile surveys? → SurveyLegend
What These Tools Help You Do:
- Find out why visitors leave
- Track customer satisfaction
- Collect feedback anywhere on your site
- Measure user experience
- Generate leads
- Gather market research
When customers give feedback and companies act on it, spending increases by 38% and over half return to buy again.
Related video from YouTube
Qualtrics: Research-Grade Survey Platform
Qualtrics is a top-tier survey platform built for big companies. After SAP bought it for $8 billion in 2019, it's grown into a complete experience management system. Over 16,000 companies like Microsoft, IBM, and Samsung use it.
Feature Category | Capabilities |
---|---|
Survey Tools | - Data analysis tools - Custom survey URLs - Real-time NPS tracking - Session recordings - User journey analysis |
Integration Options | - HubSpot - Slack - Zapier - Salesforce |
Support Channels | - Phone support - Email help - Live chat - Ticket system - Training resources |
Here's what you get: 100 free survey responses before paying (that's 2X more than other platforms). But there's a catch - pricing starts at $1,500/year. That's why bigger companies are the main users.
Pros | Cons |
---|---|
Advanced analytics tools | High starting price |
Enterprise-grade features | Steep learning curve |
Multiple platform support (iOS/Android) | Performance issues with some tools |
Extensive template library | Complex interface |
Looking at 17 user reviews, here's how Qualtrics scores:
- Scalability: 4.6/5
- Integration: 4.8/5
- Customization: 4.5/5
- Ease of use: 4.3/5
"Qualtrics is for enterprises — full stop. It just doesn't make sense for an SMB to pay for this software when there are so many other more affordable options out there." - ClickyDrip
"Qualtrics as a survey platform is only a piece of the puzzle — it has to go much further." - Josh Bersin, Industry Analyst
2. SurveyMonkey Enterprise: Business Survey Solution
SurveyMonkey Enterprise dominates the business survey space - 95% of Fortune 500 companies use it. The platform starts at $5,000/year, targeting organizations that need top-tier survey tools and security.
Here's what you get:
Feature Category | Capabilities |
---|---|
Security & Compliance | - HIPAA compliance - GDPR compliance - CCPA standards - Access controls |
Team Tools | - Multi-user collaboration - Custom permissions - Activity dashboard - 360-degree feedback |
Integration Options | - Microsoft Teams - Salesforce - HubSpot - Marketo - Shopify - Tableau |
Data Collection | - Multi-channel surveys - Customizable forms - Mobile support (iOS/Android) - API access |
The numbers speak for themselves: 90% of users (based on 70 reviews) say they'd recommend it to others.
Let's break down what works and what doesn't:
Pros | Cons |
---|---|
24/7 live support | High starting price |
15+ language support | Annual commitment required |
Advanced analytics | Complex for basic users |
Multiple integrations | Limited free trial |
If you're using HubSpot, here's what you'll love:
- Survey responses sync straight to contact records
- New contacts get created from responses
- Segment lists based on survey answers
- Set up automatic workflows from feedback
On pricing: Individual plans cost $25/month per user. Enterprise packages start at $5,000/year with unlimited surveys, questions, responses, and priority support.
Support Options | Availability |
---|---|
Live Representatives | 24/7 |
Email Support | Yes |
Knowledge Base | Yes |
Help Desk | Yes |
Training Resources | Yes |
3. Typeform: Modern Survey Design
Typeform isn't just another survey tool. It's the go-to choice for 60% of Fortune 500 companies, and here's why: users report 72% better engagement.
Let's look at what makes Typeform different:
Feature Category | What You Get |
---|---|
Design Tools | - Built-in icon libraries - Image/video integration - Custom welcome screens - Brand color matching |
Question Types | - Multiple choice - Rating scales - File upload - Payment collection |
Team Features | - Multi-user access - Collaboration tools - Real-time editing - Response tracking |
Integration Options | - HubSpot - Salesforce - Pipedrive - 500+ via Zapier |
The numbers speak for themselves:
Metric | Performance |
---|---|
Completion Rate Increase | Up to 34% |
Data Collection | 3.5x more than other tools |
Brand Experience Rating | 96% positive |
Customer Base | 42,000+ active users |
"Typeforms can be that touchpoint for any time you need to have customer input. Then, you can use that customer input to build a profile. You can even do this over time…to further personalize their experience." - Chris Cooning, Product Marketing Manager at Typeform
Here's what it costs:
Plan | Price | Includes |
---|---|---|
Basic | $29/month | 100 responses/month |
Plus | $59/month | 1,000 responses/month |
Business | $99/month | 10,000 responses/month |
Enterprise | Custom | Unlimited + advanced features |
What works (and what doesn't):
Pros | Cons |
---|---|
User-friendly interface | Basic reporting tools |
120+ direct integrations | Higher cost per response |
Real-time drop-off analysis | Limited free version |
Built-in media libraries | Complex feature set |
For HubSpot users, Typeform adds these features:
- Creates contacts from submissions automatically
- Syncs with your CRM
- Scores leads based on answers
- Sets up follow-up workflows
Bottom line: Typeform works best if you want good-looking surveys and don't mind paying more for better design. It's built for teams who send surveys often, not just once in a while.
4. Hotjar: Website Feedback Tools
Hotjar helps 1.3 million+ websites understand how people use their pages. Here's what you get:
Feature Type | Capabilities |
---|---|
Visual Analytics | - Heatmaps showing where users click and move - Session recordings of user behavior - Funnel tracking - Drop-off points |
Feedback Tools | - Pop-up surveys - NPS scores - Customer effort score (CES) - User ratings |
Integration Options | - Google Analytics - HubSpot - Optimizely - Slack - Microsoft Teams |
Let's look at the numbers:
Metric | Performance |
---|---|
Installation Speed | 67% of users install in < 10 minutes |
Free Plan Sessions | 1,050 recordings per month |
Survey Responses | 20 per month (free plan) |
Active Websites | 1.3 million+ |
Here's what you'll pay:
Plan | Features | Best For |
---|---|---|
Free | Basic heatmaps, 1,050 recordings/month | Small websites |
Plus | More recordings, unlimited heatmaps | Growing sites |
Business | Advanced filters, API access | Large businesses |
Scale | Custom limits, dedicated support | Enterprise needs |
The good and not-so-good:
Pros | Cons |
---|---|
One script does it all | Free plan caps survey responses |
Works with GA | Basic reporting |
Free plan option | No card sorting/tree testing |
Fast setup | Limited research tools |
If you use Google Analytics, Hotjar shows you:
- What your traffic numbers ACTUALLY mean
- How users move through your site
- What visitors think about your pages
- Where people get stuck
Hotjar fits best when you want to:
- See real users navigate your site
- Get feedback without annoying popups
- Find what breaks conversions
- Show your team visual proof
Bottom line: Get Hotjar if you need to SEE how people use your site. Skip it if you just want written feedback - there are better tools for that.
5. GetFeedback: Customer Survey Platform
GetFeedback's main strength? It works like a charm with Salesforce. Here's what you'll get:
Feature Category | What's Included |
---|---|
Survey Types | - Customer satisfaction (CSAT) - Net Promoter Score (NPS) - Customer effort score - Website feedback - Mobile surveys |
Integration Options | - Salesforce Sales Cloud - Slack - Zendesk Suite - Google Analytics 360 - Jira |
Automation Features | - Survey triggers based on customer actions - Email notifications - Web audience targeting - Feedback context analysis |
Here's how the pricing breaks down:
Plan | Key Features | Best For |
---|---|---|
Essentials | Email & website surveys, basic CX reports | Small teams |
Pro | SMS & chat surveys, automations, Slack integration | Mid-size companies |
Ultimate | Mobile app surveys, SSO, unlimited seats | Large enterprises |
Let's look at the numbers:
Metric | Score |
---|---|
G2 Rating | 4.5/5.0 |
Support Quality | 9.0/10 |
Setup Time | Hours to days |
Languages Supported | 24+ |
Here's what people who use GetFeedback say:
"GetFeedback has been my go-to survey and data collection solution for years. GetFeedback surveys are beautiful and user-friendly." - Client Services Director, Mid-Market
"The tight integration with Salesforce is crucial for passing data in both directions. Being able to automatically trigger surveys based on customer behavior is crucial for us." - Senior IT Services Manager
The good and not-so-good parts:
Pros | Cons |
---|---|
Direct Salesforce integration | High pricing with Salesforce integration |
Mobile-responsive surveys | Limited reporting tools |
One-touch email builder | Restrictive survey permissions |
Multi-language support | Basic analytics capabilities |
GetFeedback is your best bet when you need to:
- Link survey data straight to Salesforce
- Send surveys through multiple channels
- Set up automatic feedback collection
- Keep tabs on customer satisfaction scores
Don't buy if you:
- Haven't invested in Salesforce
- Want deep analytics
- Need a cheap, simple tool
- Have complex permission needs
6. UserReport: Website Feedback System
UserReport packs two main tools into one: a survey widget for NPS and demographics, plus a feedback widget for bugs and ideas.
Here's what's inside:
Feature Category | What's Included |
---|---|
Survey Types | - NPS surveys - Demographics collection - Multiple-choice questions - Emoji responses - Open text feedback |
Integration Options | - Google Analytics - WordPress plugin - Website code snippet |
Core Functions | - Social click tracking - Feedback management - User voting system - Bug reports |
Here's what you'll pay:
Plan | Price (Annual) | What You Get |
---|---|---|
Basic | $69/month | Survey widget + basic reports |
Professional | $199/month | Better analytics + your branding |
Corporate | Custom quote | Full features + priority support |
The stats speak for themselves:
Metric | Score |
---|---|
User Satisfaction | 90% recommend |
Language Support | 60+ languages |
Setup Time | Minutes |
Support Options | Email, Phone, Chat, 24/7 Live |
"UserReport shows us exactly how visitors experience our brand online and if our website meets their needs." - Joshua L., CEO
The good and not-so-good:
Pros | Cons |
---|---|
Fast setup | Basic free tier |
60+ languages | Simple analytics on lower plans |
Works on mobile | Best features cost more |
Links to GA | Higher tiers needed for some tools |
UserReport fits best when you want to:
- Know who uses your site
- Check your NPS score
- Collect bug reports
- Get users voting on ideas
Don't buy if you need:
- Complex survey rules
- Deep analytics from day one
- A budget option
- High-end enterprise tools
Prices start at $100-$500, and you get 14 days to test it free. Every plan includes the main survey and feedback tools, with extra features as you go up.
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7. Survicate: Customer Feedback Tool
Survicate helps you grab customer feedback from your website, emails, and mobile apps. It's the go-to tool for 42,000+ companies who want to know what their customers think.
Here's what's inside:
Feature Type | What's Included |
---|---|
Survey Types | - NPS surveys - CSAT surveys - CES surveys - Website feedback - Email surveys - Mobile app surveys |
Integration Options | - HubSpot - Google Analytics - Slack - Intercom - 1200+ other apps |
Core Functions | - AI survey creator - Response analysis - Survey targeting - Data export API |
The scores speak for themselves:
Metric | Rating |
---|---|
Customer Service | 4.7/5.0 |
Ease of Use | 4.5/5.0 |
User Recommendation | 93% |
Ready Automations | 20+ million |
Here's what you'll pay:
Plan | Monthly Price | What You Get |
---|---|---|
Free | $0 | Basic email & website surveys |
Good | $53 | 1000 responses, AI survey creator |
Better | Custom | 2000 responses, advanced targeting |
Best | Custom | 5000 responses, API access |
What works (and what doesn't):
Pros | Cons |
---|---|
One-click setup | Limited design options |
40+ native integrations | Basic features in free plan |
AI-powered tools | Higher tiers for advanced features |
Live chat support | Response limits on paid plans |
Survicate works best for:
- Small to mid-sized companies
- HubSpot users
- Teams needing feedback across channels
- Customer experience monitoring
Don't buy if you want:
- No response limits
- Advanced design flexibility
- Enterprise features
- Free full access
Bonus for HubSpot Users: Get double survey responses at no extra cost through December 31, 2024.
Need help? You'll get email, phone, and chat support, plus a knowledge base. They offer live training sessions, webinars, and docs to get you started.
8. Mopinion: Digital Feedback Collection
Mopinion is a feedback platform that works across websites, apps, and email campaigns. Here's what you get:
Feature Category | What's Included |
---|---|
Survey Types | - CSAT surveys - NPS surveys - CES surveys - Content feedback - Email campaign surveys |
Core Features | - Screenshot attachments - Multi-language forms - Question routing - Deployment testing - Live dashboards |
Security | - ISO 27001:2017 certified - GDPR compliant - CCPA compliant - EU data storage (Ireland) |
The platform delivers results. Here's proof from actual users:
"Customer feedback went from several thousand per year using our previous tool to several thousand a month." - Igor V., sr. Interaction Designer, Consumer Goods
"The big advantage with using Mopinion customer feedback is freedom. We can adjust everything ourselves with no restrictions." - Stefan van Ballegooie, Conversion Specialist
Let's look at the numbers:
Metric | Rating/Stat |
---|---|
User Recommendation Rate | 82% |
Market Segment | 51.9% Mid-Market |
Starting Price | €259/month |
Market Position | #144 in CX Software |
Here's what you should know:
Pros | Cons |
---|---|
Self-hosted surveys | Dashboard bugs reported |
Screenshot feedback | Higher starting price |
Multi-language support | Limited free options |
EU data storage | Setup learning curve |
Perfect for:
- Mid-market companies
- Multi-language businesses
- Email marketing teams
- Knowledge base managers
Not ideal if you want:
- Basic survey tools
- Free full access
- Simple setup process
- Budget-friendly options
More tools included: You'll get predictive analytics, sentiment analysis, and text analysis. There's also a ticket system to manage feedback responses.
The platform comes with customer support, setup guides, and documentation to help you get started.
9. Google Forms: Free Survey Builder
Google Forms is a free survey tool that comes with every Google account. Here's what you get:
Feature Category | Details |
---|---|
Question Types | - Multiple choice - Checkboxes - Short answer - Paragraph - Linear scale - File upload - Date/time |
Design Options | - 17 basic templates - Color themes - Image insertion - Font customization - Form sections |
Data Management | - Auto-save to Drive - Real-time responses - Chart visualizations - Export to Sheets |
Here are the key numbers:
Metric | Details |
---|---|
Storage Per User | 15 GB (free plan) |
Templates Available | 17 |
Question Types | 11 |
Response Limit | No limit |
Questions Per Survey | No limit |
What you'll pay:
Plan | Cost | Storage |
---|---|---|
Free | $0 | 15 GB |
Business Starter | $6/month | 30 GB |
Business Standard | $12/month | 2 TB |
Business Plus | $18/month | 5 TB |
What's Good:
- It's 100% free
- Works with Google Sheets
- Connects to 7,000+ Zapier apps
- Simple drag-and-drop interface
What's Missing:
- Basic question types only
- Limited design options
- No offline work
- Simple data analysis
Perfect For:
- Small teams
- Personal use
- Basic surveys
- Quick feedback
Not Great If:
- You want advanced logic
- You need custom designs
- You do complex analysis
- You work offline
Extra Tools: It works with Google Drive, Gmail, and other Google apps. You can add team members and see response charts instantly.
Share your forms through email, links, or embed them on your website.
10. SurveyLegend: Mobile Survey Tool
SurveyLegend makes mobile surveys simple with drag-and-drop building. Here's what's inside:
Feature Category | Details |
---|---|
Question Types | - Multiple choice - Checkboxes - Media-rich questions - Skip logic - Branching |
Design Options | - Custom branding - White-label options - Mobile-optimized layouts - Image integration |
Platform Support | - Android - iPhone/iPad - Mac - Windows - Linux |
Data Tools | - Live analytics - Real-time monitoring - Survey sorting - Account statistics |
Here's the pricing breakdown:
Plan | Monthly Cost | Key Features |
---|---|---|
Starter | Free | Basic surveys |
Pro | ₹1,368 | Custom branding |
Business | ₹12,240/year | White-label options |
Enterprise | Custom | Full features |
The Good Stuff:
- Works everywhere (no install needed)
- Quick social media login
- See results as they come in
- Mobile-friendly design
The Not-So-Good:
- No API access
- Free plan is basic
- Limited customization
- Needs internet connection
Best For:
- Quick mobile surveys
- Basic feedback collection
- Small team projects
- Simple data gathering
Skip It If:
- You need API integration
- You want deep customization
- You work without internet
- You need heavy-duty analytics
Big names like Samsung, L'Oréal, Universal, Harvard, and Airbnb use SurveyLegend.
"I use SurveyLegend to poll other researchers on different aspects of making research better." - Abhishek, Academia
"For us, it is a good service. Its main functions have allowed us to improve the quality of each of our services by delivering a survey to our clients with special and easy-to-use software and tools." - Verified User
Support: Email help, webinars, and docs available. Quick setup with Facebook, Google, LinkedIn, or Edmodo login.
11. Formstack: Data Collection Forms
Formstack packs everything you need for professional data collection:
Feature Type | Details |
---|---|
Form Building | - Drag-and-drop editor - 300+ templates - Conditional logic - Custom branding |
Field Options | - Short/long answers - Dropdowns - Checkboxes - Radio buttons - Star ratings |
Security | - Data encryption - HIPAA compliance - Secure payment processing |
Integrations | - 260+ app connections - PayPal - Stripe - CRM systems |
Here's what you'll pay:
Plan | Monthly Cost | Key Features |
---|---|---|
Forms | $50 | 20 forms, 1,000 submissions each |
Suite | $66 | 10 forms, 500 submissions each |
Enterprise | Custom | Full feature access |
What You'll Love:
- Connects with 260+ apps
- HIPAA-ready forms
- Built-in payment tools
- Support whenever you need it
What Could Be Better:
- No free option
- Form limits on each plan
- Costs more than competitors
- Support can take time to respond
Perfect For:
- Big companies
- Healthcare providers
- Taking payments
- Team projects
Skip It If You Need:
- Budget-friendly options
- Basic survey tools
- Single-use forms
- Small-scale data collection
Big names like Netflix, Twitter, and Business Insider trust Formstack for their forms.
"It is easy to quickly put together an interactive form that looks great." - Alex S., Verified User in Marketing and Advertising
Help When You Need It: Get 24/7 support, training webinars, and detailed guides. Want to test it out? Every plan comes with a 14-day free trial.
12. UseResponse: Customer Input Platform
Here's what UseResponse offers:
Feature Category | What You Get |
---|---|
Support Tools | - Help desk system - Live chat - Knowledge base - Customer self-service portal |
Survey Options | - Online polls - Email surveys - In-app feedback - Website widgets |
Languages | - 10 languages - English, German, French - Chinese (Simplified/Traditional) - Spanish and more |
Integration | - 950+ app connections - Jira - Zapier - Salesforce - HubSpot CRM |
How Much It Costs:
Plan | Price | Who It's For |
---|---|---|
CX Starter | $69/month | Solo marketers |
CX+PX | $150/month | Teams that need full CX tools |
Enterprise Cloud | $49/agent/month | Big teams |
On-Premise | $80/agent/month | Companies wanting self-hosting |
What's Good:
- Build workflows without coding
- See poll results as they come in
- Help customers across multiple channels
- Connect with custom tools through API
What to Consider:
- Costs more than basic tools
- Must commit to yearly contract for on-premise
- Basic plans miss some key features
- Each extra team member costs more
Pick UseResponse If You:
- Work in multiple languages
- Need to connect lots of tools
- Want surveys AND help desk
- Like to host software yourself
Skip It If You:
- Have a small budget
- Just need simple surveys
- Want monthly payment options
- Don't need help desk tools
"We use Zoho Flow to connect Zoho Billing with JotForm. As our customers fill their preferences in JotForm, Zoho Flow passes it to Zoho Billing and creates a subscription automatically. It was impressive that we were able to configure all this on a simple drag-and-drop interface!" - Josh Lucas, Head of Operations, AAA Band Rentals
Getting Help: Chat with support, send emails, check the knowledge base, or join community discussions. Try it free - no credit card needed.
What Works and What Doesn't
Let's break down what each survey tool does best (and where they fall short):
Tool | Strong Points | Weak Points |
---|---|---|
Qualtrics | - Advanced survey flow features - Strong data analysis tools - 1500+ app integrations - Enterprise-grade security |
- Costs $1,500+/year - Takes time to learn - Basic qualitative analysis - No public pricing |
SurveyMonkey | - 230+ survey templates - Easy status monitoring - Quick setup time - #1 on G2 |
- Basic data collection - No display logic - Expensive upper tiers - Few customization options |
Typeform | - Clean, modern design - 500+ integrations - Tracks drop-offs live - 34% better completion |
- Missing pro features - Simple reporting - Starts at $29/month - Limited templates |
Google Forms | - Free - Basic logic features - Works with G Suite - Fast setup |
- Few design options - Basic data tools - No pro features - Limited connections |
Sogolytics | - Built-in pivot tables - Bulk editing tools - Ready-made templates - Strong security |
- Limited support docs - Old-school interface - Starts at $25/month - Few integrations |
Hotjar | - Website surveys - Blends with sites - Tracks user behavior - Free plan option |
- Limited survey types - Basic analytics - Starts at $31/month - Storage caps |
Here's what the numbers tell us:
- 92% of users want good survey builders
- 86% care about reporting tools
- 59% need multiple ways to share surveys
- 90% of Americans use the internet
- 4-7% of online survey responses aren't valid
Common problems with these tools:
Issue | Problem |
---|---|
Price Info | Many hide prices behind sales calls |
Response Caps | Free plans limit your responses |
Data Exports | Basic plans restrict export options |
Connections | Cheaper plans have fewer integrations |
Survey Size | Long surveys = more drop-offs |
"Without an interviewer watching, people rush through surveys and give less thought to their answers." - Pew Research Center, 2020
How to get better results:
- Try free versions first
- Know your response limits
- Check export options
- Plan your integrations
- Keep it short
Bottom line: Online surveys save money and time compared to old-school methods. But for the best results, mix them with other research tools.
Which Tool Should You Pick?
Here's what you need to know about the top survey tools:
Need | Tool | Why It Works |
---|---|---|
Free Basic Surveys | Google Forms | No cost, G Suite ready, 5-minute setup |
Pro Research | Qualtrics | Deep logic flows, connects to 1500+ tools |
Good Looking Forms | Typeform | Clean design, 34% more completions |
Website Data | Hotjar | Tracks user behavior, fits any site |
Big Business | SurveyMonkey | 230+ ready-made surveys, live tracking |
Low Cost | Survicate | Free: 25 responses, Paid: $99/month |
Price comparison for smaller teams:
Tool | Monthly Price | Free Responses |
---|---|---|
Qualaroo | $19.99 | 50 |
Typeform | $25 | 10 |
SurveyKing | $19 | 30 |
Survio | $16.15 | Limited |
LimeSurvey | $8.27 | 25 |
Before you buy, check:
- How many responses you get
- Ways to download data
- If it works with your other tools
- Types of questions you can ask
- How to send people different questions
- Phone/tablet support
- Data protection
Save money by:
- Testing free versions first
- Paying month-by-month
- Looking at response limits
- Asking about NGO prices
- Checking what you can export
- Making sure it works on phones
What buyers care about:
Feature | % Who Need It |
---|---|
Survey Builder | 92% |
Analytics Tools | 86% |
Multi-Channel Options | 59% |
Don't pick tools that:
- Hide their prices
- Make it hard to export data
- Lock basic features
- Look outdated
- Don't work on phones
- Lack security proof
Pick a tool that fits your size - you don't need all the bells and whistles.