Website Survey Tools: Top 12 Options Compared

published on 27 October 2024

Looking for the right survey tool? Here's a quick breakdown of the 12 best options:

Tool Best For Starting Price Key Feature
Qualtrics Enterprise research $1,500/year Advanced analytics
SurveyMonkey Business surveys $5,000/year 230+ templates
Typeform Design-focused $29/month Modern interface
Hotjar Website feedback Free Heatmaps + recordings
GetFeedback Salesforce users Custom Direct CRM sync
UserReport Website analytics $69/month Demographics tracking
Survicate Multi-channel Free Email + web surveys
Mopinion Digital feedback €259/month Screenshot capture
Google Forms Basic surveys Free G-Suite integration
SurveyLegend Mobile surveys Free Mobile-first design
Formstack Data collection $50/month HIPAA compliance
UseResponse Customer input $69/month Help desk included

Quick Pick Guide:

  • Need free basic surveys? → Google Forms
  • Want enterprise features? → Qualtrics
  • Need beautiful forms? → Typeform
  • Using Salesforce? → GetFeedback
  • Want website behavior data? → Hotjar
  • Need mobile surveys? → SurveyLegend

What These Tools Help You Do:

  • Find out why visitors leave
  • Track customer satisfaction
  • Collect feedback anywhere on your site
  • Measure user experience
  • Generate leads
  • Gather market research

When customers give feedback and companies act on it, spending increases by 38% and over half return to buy again.

Qualtrics: Research-Grade Survey Platform

Qualtrics

Qualtrics is a top-tier survey platform built for big companies. After SAP bought it for $8 billion in 2019, it's grown into a complete experience management system. Over 16,000 companies like Microsoft, IBM, and Samsung use it.

Feature Category Capabilities
Survey Tools - Data analysis tools
- Custom survey URLs
- Real-time NPS tracking
- Session recordings
- User journey analysis
Integration Options - HubSpot
- Slack
- Zapier
- Salesforce
Support Channels - Phone support
- Email help
- Live chat
- Ticket system
- Training resources

Here's what you get: 100 free survey responses before paying (that's 2X more than other platforms). But there's a catch - pricing starts at $1,500/year. That's why bigger companies are the main users.

Pros Cons
Advanced analytics tools High starting price
Enterprise-grade features Steep learning curve
Multiple platform support (iOS/Android) Performance issues with some tools
Extensive template library Complex interface

Looking at 17 user reviews, here's how Qualtrics scores:

  • Scalability: 4.6/5
  • Integration: 4.8/5
  • Customization: 4.5/5
  • Ease of use: 4.3/5

"Qualtrics is for enterprises — full stop. It just doesn't make sense for an SMB to pay for this software when there are so many other more affordable options out there." - ClickyDrip

"Qualtrics as a survey platform is only a piece of the puzzle — it has to go much further." - Josh Bersin, Industry Analyst

2. SurveyMonkey Enterprise: Business Survey Solution

SurveyMonkey

SurveyMonkey Enterprise dominates the business survey space - 95% of Fortune 500 companies use it. The platform starts at $5,000/year, targeting organizations that need top-tier survey tools and security.

Here's what you get:

Feature Category Capabilities
Security & Compliance - HIPAA compliance
- GDPR compliance
- CCPA standards
- Access controls
Team Tools - Multi-user collaboration
- Custom permissions
- Activity dashboard
- 360-degree feedback
Integration Options - Microsoft Teams
- Salesforce
- HubSpot
- Marketo
- Shopify
- Tableau
Data Collection - Multi-channel surveys
- Customizable forms
- Mobile support (iOS/Android)
- API access

The numbers speak for themselves: 90% of users (based on 70 reviews) say they'd recommend it to others.

Let's break down what works and what doesn't:

Pros Cons
24/7 live support High starting price
15+ language support Annual commitment required
Advanced analytics Complex for basic users
Multiple integrations Limited free trial

If you're using HubSpot, here's what you'll love:

  • Survey responses sync straight to contact records
  • New contacts get created from responses
  • Segment lists based on survey answers
  • Set up automatic workflows from feedback

On pricing: Individual plans cost $25/month per user. Enterprise packages start at $5,000/year with unlimited surveys, questions, responses, and priority support.

Support Options Availability
Live Representatives 24/7
Email Support Yes
Knowledge Base Yes
Help Desk Yes
Training Resources Yes

3. Typeform: Modern Survey Design

Typeform

Typeform isn't just another survey tool. It's the go-to choice for 60% of Fortune 500 companies, and here's why: users report 72% better engagement.

Let's look at what makes Typeform different:

Feature Category What You Get
Design Tools - Built-in icon libraries
- Image/video integration
- Custom welcome screens
- Brand color matching
Question Types - Multiple choice
- Rating scales
- File upload
- Payment collection
Team Features - Multi-user access
- Collaboration tools
- Real-time editing
- Response tracking
Integration Options - HubSpot
- Salesforce
- Pipedrive
- 500+ via Zapier

The numbers speak for themselves:

Metric Performance
Completion Rate Increase Up to 34%
Data Collection 3.5x more than other tools
Brand Experience Rating 96% positive
Customer Base 42,000+ active users

"Typeforms can be that touchpoint for any time you need to have customer input. Then, you can use that customer input to build a profile. You can even do this over time…to further personalize their experience." - Chris Cooning, Product Marketing Manager at Typeform

Here's what it costs:

Plan Price Includes
Basic $29/month 100 responses/month
Plus $59/month 1,000 responses/month
Business $99/month 10,000 responses/month
Enterprise Custom Unlimited + advanced features

What works (and what doesn't):

Pros Cons
User-friendly interface Basic reporting tools
120+ direct integrations Higher cost per response
Real-time drop-off analysis Limited free version
Built-in media libraries Complex feature set

For HubSpot users, Typeform adds these features:

  • Creates contacts from submissions automatically
  • Syncs with your CRM
  • Scores leads based on answers
  • Sets up follow-up workflows

Bottom line: Typeform works best if you want good-looking surveys and don't mind paying more for better design. It's built for teams who send surveys often, not just once in a while.

4. Hotjar: Website Feedback Tools

Hotjar

Hotjar helps 1.3 million+ websites understand how people use their pages. Here's what you get:

Feature Type Capabilities
Visual Analytics - Heatmaps showing where users click and move
- Session recordings of user behavior
- Funnel tracking
- Drop-off points
Feedback Tools - Pop-up surveys
- NPS scores
- Customer effort score (CES)
- User ratings
Integration Options - Google Analytics
- HubSpot
- Optimizely
- Slack
- Microsoft Teams

Let's look at the numbers:

Metric Performance
Installation Speed 67% of users install in < 10 minutes
Free Plan Sessions 1,050 recordings per month
Survey Responses 20 per month (free plan)
Active Websites 1.3 million+

Here's what you'll pay:

Plan Features Best For
Free Basic heatmaps, 1,050 recordings/month Small websites
Plus More recordings, unlimited heatmaps Growing sites
Business Advanced filters, API access Large businesses
Scale Custom limits, dedicated support Enterprise needs

The good and not-so-good:

Pros Cons
One script does it all Free plan caps survey responses
Works with GA Basic reporting
Free plan option No card sorting/tree testing
Fast setup Limited research tools

If you use Google Analytics, Hotjar shows you:

  • What your traffic numbers ACTUALLY mean
  • How users move through your site
  • What visitors think about your pages
  • Where people get stuck

Hotjar fits best when you want to:

  • See real users navigate your site
  • Get feedback without annoying popups
  • Find what breaks conversions
  • Show your team visual proof

Bottom line: Get Hotjar if you need to SEE how people use your site. Skip it if you just want written feedback - there are better tools for that.

5. GetFeedback: Customer Survey Platform

GetFeedback

GetFeedback's main strength? It works like a charm with Salesforce. Here's what you'll get:

Feature Category What's Included
Survey Types - Customer satisfaction (CSAT)
- Net Promoter Score (NPS)
- Customer effort score
- Website feedback
- Mobile surveys
Integration Options - Salesforce Sales Cloud
- Slack
- Zendesk Suite
- Google Analytics 360
- Jira
Automation Features - Survey triggers based on customer actions
- Email notifications
- Web audience targeting
- Feedback context analysis

Here's how the pricing breaks down:

Plan Key Features Best For
Essentials Email & website surveys, basic CX reports Small teams
Pro SMS & chat surveys, automations, Slack integration Mid-size companies
Ultimate Mobile app surveys, SSO, unlimited seats Large enterprises

Let's look at the numbers:

Metric Score
G2 Rating 4.5/5.0
Support Quality 9.0/10
Setup Time Hours to days
Languages Supported 24+

Here's what people who use GetFeedback say:

"GetFeedback has been my go-to survey and data collection solution for years. GetFeedback surveys are beautiful and user-friendly." - Client Services Director, Mid-Market

"The tight integration with Salesforce is crucial for passing data in both directions. Being able to automatically trigger surveys based on customer behavior is crucial for us." - Senior IT Services Manager

The good and not-so-good parts:

Pros Cons
Direct Salesforce integration High pricing with Salesforce integration
Mobile-responsive surveys Limited reporting tools
One-touch email builder Restrictive survey permissions
Multi-language support Basic analytics capabilities

GetFeedback is your best bet when you need to:

  • Link survey data straight to Salesforce
  • Send surveys through multiple channels
  • Set up automatic feedback collection
  • Keep tabs on customer satisfaction scores

Don't buy if you:

  • Haven't invested in Salesforce
  • Want deep analytics
  • Need a cheap, simple tool
  • Have complex permission needs

6. UserReport: Website Feedback System

UserReport

UserReport packs two main tools into one: a survey widget for NPS and demographics, plus a feedback widget for bugs and ideas.

Here's what's inside:

Feature Category What's Included
Survey Types - NPS surveys
- Demographics collection
- Multiple-choice questions
- Emoji responses
- Open text feedback
Integration Options - Google Analytics
- WordPress plugin
- Website code snippet
Core Functions - Social click tracking
- Feedback management
- User voting system
- Bug reports

Here's what you'll pay:

Plan Price (Annual) What You Get
Basic $69/month Survey widget + basic reports
Professional $199/month Better analytics + your branding
Corporate Custom quote Full features + priority support

The stats speak for themselves:

Metric Score
User Satisfaction 90% recommend
Language Support 60+ languages
Setup Time Minutes
Support Options Email, Phone, Chat, 24/7 Live

"UserReport shows us exactly how visitors experience our brand online and if our website meets their needs." - Joshua L., CEO

The good and not-so-good:

Pros Cons
Fast setup Basic free tier
60+ languages Simple analytics on lower plans
Works on mobile Best features cost more
Links to GA Higher tiers needed for some tools

UserReport fits best when you want to:

  • Know who uses your site
  • Check your NPS score
  • Collect bug reports
  • Get users voting on ideas

Don't buy if you need:

  • Complex survey rules
  • Deep analytics from day one
  • A budget option
  • High-end enterprise tools

Prices start at $100-$500, and you get 14 days to test it free. Every plan includes the main survey and feedback tools, with extra features as you go up.

sbb-itb-0e7f3ec

7. Survicate: Customer Feedback Tool

Survicate

Survicate helps you grab customer feedback from your website, emails, and mobile apps. It's the go-to tool for 42,000+ companies who want to know what their customers think.

Here's what's inside:

Feature Type What's Included
Survey Types - NPS surveys
- CSAT surveys
- CES surveys
- Website feedback
- Email surveys
- Mobile app surveys
Integration Options - HubSpot
- Google Analytics
- Slack
- Intercom
- 1200+ other apps
Core Functions - AI survey creator
- Response analysis
- Survey targeting
- Data export API

The scores speak for themselves:

Metric Rating
Customer Service 4.7/5.0
Ease of Use 4.5/5.0
User Recommendation 93%
Ready Automations 20+ million

Here's what you'll pay:

Plan Monthly Price What You Get
Free $0 Basic email & website surveys
Good $53 1000 responses, AI survey creator
Better Custom 2000 responses, advanced targeting
Best Custom 5000 responses, API access

What works (and what doesn't):

Pros Cons
One-click setup Limited design options
40+ native integrations Basic features in free plan
AI-powered tools Higher tiers for advanced features
Live chat support Response limits on paid plans

Survicate works best for:

  • Small to mid-sized companies
  • HubSpot users
  • Teams needing feedback across channels
  • Customer experience monitoring

Don't buy if you want:

  • No response limits
  • Advanced design flexibility
  • Enterprise features
  • Free full access

Bonus for HubSpot Users: Get double survey responses at no extra cost through December 31, 2024.

Need help? You'll get email, phone, and chat support, plus a knowledge base. They offer live training sessions, webinars, and docs to get you started.

8. Mopinion: Digital Feedback Collection

Mopinion

Mopinion is a feedback platform that works across websites, apps, and email campaigns. Here's what you get:

Feature Category What's Included
Survey Types - CSAT surveys
- NPS surveys
- CES surveys
- Content feedback
- Email campaign surveys
Core Features - Screenshot attachments
- Multi-language forms
- Question routing
- Deployment testing
- Live dashboards
Security - ISO 27001:2017 certified
- GDPR compliant
- CCPA compliant
- EU data storage (Ireland)

The platform delivers results. Here's proof from actual users:

"Customer feedback went from several thousand per year using our previous tool to several thousand a month." - Igor V., sr. Interaction Designer, Consumer Goods

"The big advantage with using Mopinion customer feedback is freedom. We can adjust everything ourselves with no restrictions." - Stefan van Ballegooie, Conversion Specialist

Let's look at the numbers:

Metric Rating/Stat
User Recommendation Rate 82%
Market Segment 51.9% Mid-Market
Starting Price €259/month
Market Position #144 in CX Software

Here's what you should know:

Pros Cons
Self-hosted surveys Dashboard bugs reported
Screenshot feedback Higher starting price
Multi-language support Limited free options
EU data storage Setup learning curve

Perfect for:

  • Mid-market companies
  • Multi-language businesses
  • Email marketing teams
  • Knowledge base managers

Not ideal if you want:

  • Basic survey tools
  • Free full access
  • Simple setup process
  • Budget-friendly options

More tools included: You'll get predictive analytics, sentiment analysis, and text analysis. There's also a ticket system to manage feedback responses.

The platform comes with customer support, setup guides, and documentation to help you get started.

9. Google Forms: Free Survey Builder

Google Forms is a free survey tool that comes with every Google account. Here's what you get:

Feature Category Details
Question Types - Multiple choice
- Checkboxes
- Short answer
- Paragraph
- Linear scale
- File upload
- Date/time
Design Options - 17 basic templates
- Color themes
- Image insertion
- Font customization
- Form sections
Data Management - Auto-save to Drive
- Real-time responses
- Chart visualizations
- Export to Sheets

Here are the key numbers:

Metric Details
Storage Per User 15 GB (free plan)
Templates Available 17
Question Types 11
Response Limit No limit
Questions Per Survey No limit

What you'll pay:

Plan Cost Storage
Free $0 15 GB
Business Starter $6/month 30 GB
Business Standard $12/month 2 TB
Business Plus $18/month 5 TB

What's Good:

  • It's 100% free
  • Works with Google Sheets
  • Connects to 7,000+ Zapier apps
  • Simple drag-and-drop interface

What's Missing:

  • Basic question types only
  • Limited design options
  • No offline work
  • Simple data analysis

Perfect For:

  • Small teams
  • Personal use
  • Basic surveys
  • Quick feedback

Not Great If:

  • You want advanced logic
  • You need custom designs
  • You do complex analysis
  • You work offline

Extra Tools: It works with Google Drive, Gmail, and other Google apps. You can add team members and see response charts instantly.

Share your forms through email, links, or embed them on your website.

10. SurveyLegend: Mobile Survey Tool

SurveyLegend

SurveyLegend makes mobile surveys simple with drag-and-drop building. Here's what's inside:

Feature Category Details
Question Types - Multiple choice
- Checkboxes
- Media-rich questions
- Skip logic
- Branching
Design Options - Custom branding
- White-label options
- Mobile-optimized layouts
- Image integration
Platform Support - Android
- iPhone/iPad
- Mac
- Windows
- Linux
Data Tools - Live analytics
- Real-time monitoring
- Survey sorting
- Account statistics

Here's the pricing breakdown:

Plan Monthly Cost Key Features
Starter Free Basic surveys
Pro ₹1,368 Custom branding
Business ₹12,240/year White-label options
Enterprise Custom Full features

The Good Stuff:

  • Works everywhere (no install needed)
  • Quick social media login
  • See results as they come in
  • Mobile-friendly design

The Not-So-Good:

  • No API access
  • Free plan is basic
  • Limited customization
  • Needs internet connection

Best For:

  • Quick mobile surveys
  • Basic feedback collection
  • Small team projects
  • Simple data gathering

Skip It If:

  • You need API integration
  • You want deep customization
  • You work without internet
  • You need heavy-duty analytics

Big names like Samsung, L'Oréal, Universal, Harvard, and Airbnb use SurveyLegend.

"I use SurveyLegend to poll other researchers on different aspects of making research better." - Abhishek, Academia

"For us, it is a good service. Its main functions have allowed us to improve the quality of each of our services by delivering a survey to our clients with special and easy-to-use software and tools." - Verified User

Support: Email help, webinars, and docs available. Quick setup with Facebook, Google, LinkedIn, or Edmodo login.

11. Formstack: Data Collection Forms

Formstack

Formstack packs everything you need for professional data collection:

Feature Type Details
Form Building - Drag-and-drop editor
- 300+ templates
- Conditional logic
- Custom branding
Field Options - Short/long answers
- Dropdowns
- Checkboxes
- Radio buttons
- Star ratings
Security - Data encryption
- HIPAA compliance
- Secure payment processing
Integrations - 260+ app connections
- PayPal
- Stripe
- CRM systems

Here's what you'll pay:

Plan Monthly Cost Key Features
Forms $50 20 forms, 1,000 submissions each
Suite $66 10 forms, 500 submissions each
Enterprise Custom Full feature access

What You'll Love:

  • Connects with 260+ apps
  • HIPAA-ready forms
  • Built-in payment tools
  • Support whenever you need it

What Could Be Better:

  • No free option
  • Form limits on each plan
  • Costs more than competitors
  • Support can take time to respond

Perfect For:

  • Big companies
  • Healthcare providers
  • Taking payments
  • Team projects

Skip It If You Need:

  • Budget-friendly options
  • Basic survey tools
  • Single-use forms
  • Small-scale data collection

Big names like Netflix, Twitter, and Business Insider trust Formstack for their forms.

"It is easy to quickly put together an interactive form that looks great." - Alex S., Verified User in Marketing and Advertising

Help When You Need It: Get 24/7 support, training webinars, and detailed guides. Want to test it out? Every plan comes with a 14-day free trial.

12. UseResponse: Customer Input Platform

UseResponse

Here's what UseResponse offers:

Feature Category What You Get
Support Tools - Help desk system
- Live chat
- Knowledge base
- Customer self-service portal
Survey Options - Online polls
- Email surveys
- In-app feedback
- Website widgets
Languages - 10 languages
- English, German, French
- Chinese (Simplified/Traditional)
- Spanish and more
Integration - 950+ app connections
- Jira
- WhatsApp
- Zapier
- Salesforce
- HubSpot CRM

How Much It Costs:

Plan Price Who It's For
CX Starter $69/month Solo marketers
CX+PX $150/month Teams that need full CX tools
Enterprise Cloud $49/agent/month Big teams
On-Premise $80/agent/month Companies wanting self-hosting

What's Good:

  • Build workflows without coding
  • See poll results as they come in
  • Help customers across multiple channels
  • Connect with custom tools through API

What to Consider:

  • Costs more than basic tools
  • Must commit to yearly contract for on-premise
  • Basic plans miss some key features
  • Each extra team member costs more

Pick UseResponse If You:

  • Work in multiple languages
  • Need to connect lots of tools
  • Want surveys AND help desk
  • Like to host software yourself

Skip It If You:

  • Have a small budget
  • Just need simple surveys
  • Want monthly payment options
  • Don't need help desk tools

"We use Zoho Flow to connect Zoho Billing with JotForm. As our customers fill their preferences in JotForm, Zoho Flow passes it to Zoho Billing and creates a subscription automatically. It was impressive that we were able to configure all this on a simple drag-and-drop interface!" - Josh Lucas, Head of Operations, AAA Band Rentals

Getting Help: Chat with support, send emails, check the knowledge base, or join community discussions. Try it free - no credit card needed.

What Works and What Doesn't

Let's break down what each survey tool does best (and where they fall short):

Tool Strong Points Weak Points
Qualtrics - Advanced survey flow features
- Strong data analysis tools
- 1500+ app integrations
- Enterprise-grade security
- Costs $1,500+/year
- Takes time to learn
- Basic qualitative analysis
- No public pricing
SurveyMonkey - 230+ survey templates
- Easy status monitoring
- Quick setup time
- #1 on G2
- Basic data collection
- No display logic
- Expensive upper tiers
- Few customization options
Typeform - Clean, modern design
- 500+ integrations
- Tracks drop-offs live
- 34% better completion
- Missing pro features
- Simple reporting
- Starts at $29/month
- Limited templates
Google Forms - Free
- Basic logic features
- Works with G Suite
- Fast setup
- Few design options
- Basic data tools
- No pro features
- Limited connections
Sogolytics - Built-in pivot tables
- Bulk editing tools
- Ready-made templates
- Strong security
- Limited support docs
- Old-school interface
- Starts at $25/month
- Few integrations
Hotjar - Website surveys
- Blends with sites
- Tracks user behavior
- Free plan option
- Limited survey types
- Basic analytics
- Starts at $31/month
- Storage caps

Here's what the numbers tell us:

  • 92% of users want good survey builders
  • 86% care about reporting tools
  • 59% need multiple ways to share surveys
  • 90% of Americans use the internet
  • 4-7% of online survey responses aren't valid

Common problems with these tools:

Issue Problem
Price Info Many hide prices behind sales calls
Response Caps Free plans limit your responses
Data Exports Basic plans restrict export options
Connections Cheaper plans have fewer integrations
Survey Size Long surveys = more drop-offs

"Without an interviewer watching, people rush through surveys and give less thought to their answers." - Pew Research Center, 2020

How to get better results:

  • Try free versions first
  • Know your response limits
  • Check export options
  • Plan your integrations
  • Keep it short

Bottom line: Online surveys save money and time compared to old-school methods. But for the best results, mix them with other research tools.

Which Tool Should You Pick?

Here's what you need to know about the top survey tools:

Need Tool Why It Works
Free Basic Surveys Google Forms No cost, G Suite ready, 5-minute setup
Pro Research Qualtrics Deep logic flows, connects to 1500+ tools
Good Looking Forms Typeform Clean design, 34% more completions
Website Data Hotjar Tracks user behavior, fits any site
Big Business SurveyMonkey 230+ ready-made surveys, live tracking
Low Cost Survicate Free: 25 responses, Paid: $99/month

Price comparison for smaller teams:

Tool Monthly Price Free Responses
Qualaroo $19.99 50
Typeform $25 10
SurveyKing $19 30
Survio $16.15 Limited
LimeSurvey $8.27 25

Before you buy, check:

  • How many responses you get
  • Ways to download data
  • If it works with your other tools
  • Types of questions you can ask
  • How to send people different questions
  • Phone/tablet support
  • Data protection

Save money by:

  • Testing free versions first
  • Paying month-by-month
  • Looking at response limits
  • Asking about NGO prices
  • Checking what you can export
  • Making sure it works on phones

What buyers care about:

Feature % Who Need It
Survey Builder 92%
Analytics Tools 86%
Multi-Channel Options 59%

Don't pick tools that:

  • Hide their prices
  • Make it hard to export data
  • Lock basic features
  • Look outdated
  • Don't work on phones
  • Lack security proof

Pick a tool that fits your size - you don't need all the bells and whistles.

Related posts

Read more