Looking for the right personalization tool? Here's what you need to know:
Quick Facts:
- Companies using personalization see 19% higher sales
- Personalized CTAs perform 202% better than generic ones
- 80% of customers prefer buying from businesses that personalize
Here are the top 12 personalization tools and what they do best:
| Tool | Best For | Starting Price |
|---|---|---|
| Dynamic Yield | Mid/large companies needing AI personalization | Custom pricing |
| Optimizely | Enterprise-level testing and personalization | $36,000/year |
| Google Optimize | Basic A/B testing (discontinued Sept 2023) | Free |
| Mutiny | B2B website personalization | $1,000/month |
| Personyze | Real-time content targeting | $225/month |
| HubSpot | All-in-one marketing platform | $20/month |
| Braze | Multi-channel customer engagement | Custom pricing |
| Moosend | Budget-friendly email marketing | $9/month |
| Sender | Simple email and SMS marketing | Free tier |
| Nosto | E-commerce personalization | Custom pricing |
| Yusp | Product recommendations | $29/month |
| CROTools | Tool comparison directory | Free |
Quick Comparison - Key Features:
| Feature | Small Business | Mid-Market | Enterprise |
|---|---|---|---|
| Cost Range | $0-500/month | $500-5,000/month | $5,000+ /month |
| Core Features | Email + A/B testing | Customer tracking + segments | AI + custom solutions |
| Support Level | Basic documentation | Email/chat support | Dedicated support |
| Setup Time | Hours | Days | Weeks |
| Technical Need | Low | Medium | High |
Pick your tool based on:
- Daily traffic volume
- Number of products
- Available customer data
- Technical expertise
- Budget constraints
Related video from YouTube
Dynamic Yield: AI-Powered Personalization Platform
Dynamic Yield is a personalization platform that uses AI to customize user experiences across websites, apps, emails, and IoT devices.
Here's what you get:
| Feature | Description |
|---|---|
| AI Engine | Auto-optimizes content using machine learning |
| Visual Editor | Build campaigns with drag-and-drop tools |
| Integration | Connects with Shopify, Google Analytics, Emarsys, Tealium |
| Real-Time Data | Personalizes based on live user behavior |
| Product Catalog | Syncs automatically with your store |
The platform focuses on 5 core functions:
| Core Function | Details |
|---|---|
| Targeting | Split users into groups by behavior and demographics |
| Testing | Run A/B tests without coding |
| Templates | Ready-to-use personalization flows |
| Automation | Let AI handle content optimization |
| Analytics | Track how customers behave |
Setting up on Shopify? It's simple:
- Add the app from Shopify store
- Insert your Dynamic Yield ID
- Connect your product catalog
- Begin personalizing
"Dynamic yield has everything you need out of the box where VWO pricing is tiered which can be frustrating. Dynamic yield is solid on personalization." - Leke Tade, Frontend Engineer, Swanky Australia
The data speaks for itself: businesses that personalize see 40% more revenue. And 91% of shoppers prefer brands that remember what they like and suggest products that match their interests.
Pricing: They'll build you a custom package. No setup costs, but smaller businesses might find it pricey. Need help? They offer consulting and setup support.
Best for: Medium and large companies that want powerful personalization without technical headaches. It's built for marketing teams who need quick wins without getting lost in code.
2. Optimizely: Testing and Personalization Tool
Optimizely powers testing and personalization for big players - including 20+ Fortune 100 companies. Here's what you get:
| Feature | Details |
|---|---|
| Testing Types | A/B testing, multivariate, multi-page funnel testing |
| Visual Editor | Point-and-click interface to make changes (no coding needed) |
| Stats Engine | See results in real-time with built-in statistics |
| Integrations | Works with Google Analytics, Adobe Analytics, Full Story, Hotjar |
| Support Tiers | Standard, Priority, Priority Plus packages |
The platform's core features:
| Function | What It Does |
|---|---|
| Personalization | Shows different content based on who's visiting |
| Event Tracking | Watches clicks, pageviews, forms, and sales |
| Audience Building | Mix and match user traits to target specific groups |
| Campaign Management | Run "always on" marketing campaigns |
| Data Analysis | Pull insights from your favorite tools |
Getting started is simple:
-
Drop their JavaScript code in your site's
<head> - Set up your pages and tracking
- Build your audience groups
- Launch your campaigns
"Our Optimizely campaigns ALWAYS boost conversion rates. Plus, engagement goes way up because people see content that matches their needs and where they are in their journey." - Darren Chait, Head of Growth Marketing, Calendly
What It Costs:
- Basic: $36,000/year
- Web Testing: $63,700 for 10M views
- Enterprise: Up to $400,000/year
- Average deal: $107,690
Thanks to a new Google Cloud partnership, their customers can now plug Optimizely right into their setup. But heads up: this tool makes the most sense if you've got lots of traffic and want to run complex tests.
Perfect for: Big companies ready to spend money on serious testing and personalization.
3. Google Optimize: Free A/B Testing Tool
Google Optimize stops working on September 30, 2023. Let's look at what made it popular as users switch to other tools.
Here's what you get with Google Optimize:
| Core Features | Description |
|---|---|
| Test Types | A/B tests, multivariate (up to 16 combinations), redirect tests |
| Goals per Test | Up to 3 objectives |
| Simultaneous Tests | 5 tests at once (free version) |
| Visual Editor | WYSIWYG interface for page edits |
| Analytics | Native integration with GA4 and Google Ads |
What makes it special? It works perfectly with other Google tools:
| Integration | What It Does |
|---|---|
| Google Analytics 4 | Shows how visitors act during tests |
| Google Ads | Tests your ad landing pages |
| Tag Manager | Makes setup quick and code-free |
| Chrome Extension | Lets you edit pages visually |
Here's how to set it up:
-
Put the container code in your website's
<HEAD> - Connect your Google Analytics
- Add the Chrome extension
- Build your test versions
- Split your traffic
- Choose what to measure
Know the limits:
| Feature | Free Version Limit |
|---|---|
| Report Delays | Up to 12 hours |
| Support | Only if you use Google Ads |
| Statistical Method | Bayesian inference (session-based) |
| Max Goals | 3 per test |
| Max Tests | 5 running at once |
Tips for better tests:
- Keep tests running 7+ days
- Get at least 300 conversions
- Use Tag Manager to set up
- Watch bounce rates in GA4
Who should use it? Small and medium businesses just starting A/B testing who want a free tool before paying for something bigger.
4. Mutiny: B2B Website Personalization
Mutiny helps B2B companies boost their conversion rates using AI-powered website personalization. Here's what it does:
| Core Features | Description |
|---|---|
| Visual Editor | Edit your website without touching code |
| AI Writing | Create custom content on autopilot |
| Segmentation | Sort visitors by industry, size, and actions |
| Integrations | Connects with major tools like Salesforce and HubSpot |
| Analytics | Track results and analyze segments |
Getting started is simple:
| Setup Steps | Details |
|---|---|
| Code Setup | Drop in one JavaScript snippet |
| Events | Pick what actions to track |
| Segments | Choose who sees what |
| Testing | Launch your personalized pages |
The numbers speak for themselves:
| Company | What They Did | What Happened |
|---|---|---|
| Amplitude | Added matching logos to pricing | Leads jumped 54% |
| Carta | Tweaked homepage by company size | Leads up 80% |
| Livestorm | Adjusted content for company size | Conversions grew 30% |
Before you jump in, know these limits:
| Limitations | Details |
|---|---|
| Pricing | $1,000+ per month |
| Focus | B2B companies only |
| Scope | Website changes only (no apps) |
| Trial | No free test drive |
"This is a really common issue for product-led companies. You have a self-serve plan that is competing with the sales-enabled plan." - Thibaut Davoult, Head of Growth at Livestorm
Mutiny fits best if you:
- Target different business segments
- Want content that matches who's visiting
- Need quick changes without developers
- Focus on account-based marketing
With 1,614 customers (mostly in the US), Mutiny holds 0.95% of the personalization tool market.
5. Personyze: Real-Time Content Targeting
Personyze is a content targeting platform that changes what visitors see based on their behavior. Here's what it offers:
| Core Features | What It Does |
|---|---|
| Dynamic Targeting | Changes content using 70+ visitor data points |
| AI Recommendations | Shows products based on user behavior |
| Email Broadcasting | Delivers emails matched to user actions |
| A/B Testing | Compares different content versions |
| CRM Integration | Works with your current tools |
Getting started is simple:
| Step | Details |
|---|---|
| Installation | Add code to your website once |
| Targeting Rules | Select from 70+ visitor metrics |
| Action Setup | Pick from 25 content display options |
| Testing | Check everything before launch |
| Launch | Begin personalizing content |
Here's what you'll pay:
| Category | Details |
|---|---|
| Starting Price | $225/month |
| Free Trial | Yes |
| Setup Fee | $0 |
| Support Options | Phone, email, chat, knowledge base |
| Live Help | 24/7 support team |
It plays nice with these tools:
| Integration Type | Tools |
|---|---|
| Analytics | Google Analytics |
| Marketing | Works with any email platform |
| Data | Compatible with all CRM systems |
| Deployment | Use in cloud or on your servers |
The good and not-so-good parts:
| Pros | Cons |
|---|---|
| Works on any website | Price might be steep for smaller sites |
| No setup costs | Takes time to master 70+ targeting options |
| Try before you buy | Need technical know-how for setup |
| Always-on support | Depends on cloud connection |
The targeting system lets you mix rules with AND/OR/XOR logic. You can show specific content to:
- Search engine visitors
- People from specific areas
- Users in your CRM
- Any mix of these rules
Your control center includes:
| Tool | Purpose |
|---|---|
| Visual Editor | Update content without code |
| Campaign Manager | Control personalization |
| Analytics Dashboard | See results now |
| Widget Library | Choose from 25 display types |
Since it's SaaS-based, you'll get updates automatically - no server management needed.
6. HubSpot: Marketing and Sales Platform
HubSpot packs marketing, sales, and personalization into one platform. Here's what each hub offers:
| Hub Type | Features | Starting Price |
|---|---|---|
| Marketing Hub | Smart CTAs, forms, content | $20/mo |
| Sales Hub | Contact tracking, deals | $20/mo |
| Service Hub | Customer support tools | $20/mo |
| Content Hub | Content management | $20/mo |
| Operations Hub | Data sync, automation | $20/mo |
The Smart Content system shows different content to different people. It changes based on:
| Factor | Examples |
|---|---|
| Location | Country-specific content |
| Language | Auto-translated text |
| Device Type | Mobile vs desktop views |
| Source | Search vs social media |
| Past Behavior | Previous interactions |
You can personalize these elements:
| Area | What Changes |
|---|---|
| Website Pages | Text blocks, images |
| Landing Pages | Forms, CTAs |
| Subject lines, content | |
| CTAs | Button text, offers |
"HubSpot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy." - Sandra A., Verified User in Information Technology and Services
The platform connects with popular tools:
| Integration | Purpose |
|---|---|
| Facebook Ads | Track ad performance |
| Shopify | Sync customer data |
| CRM Systems | Manage contacts |
| Marketing Tools | Connect campaigns |
Start with these free features:
| Feature | Limit |
|---|---|
| CRM | 1,000,000 contacts |
| Forms | No limit |
| Landing Pages | Basic templates |
| Live Chat | Standard features |
| Email Marketing | Basic tools |
Pick the right size for your team:
| Version | Best For |
|---|---|
| Starter | Small teams |
| Professional | Mid-size companies |
| Enterprise | Large organizations |
HubSpot keeps adding new features. Start free, then add paid tools when you need them.
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7. Braze: Customer Engagement Platform
Braze helps brands connect with customers across channels. Here's what you get:
| Channel Type | Features |
|---|---|
| Mobile | Push notifications, in-app messages |
| Web | Content cards, browser messages |
| Dynamic templates, A/B testing | |
| Messaging | WhatsApp, Facebook Messenger |
Their AI tools pack a punch:
| Company | Results |
|---|---|
| Pizza Hut | 21% revenue boost with ML |
| NZME OneRoof | 23% better email engagement |
| 8fit | Higher conversion rates |
The platform's core features:
| Feature | What It Does |
|---|---|
| AI Item Recommendations | Shows products based on user behavior |
| Predictive Insights | Spots likely buyers |
| Intelligent Timing | Sends messages at the best time |
| Personalized Paths | Tailors message content |
| Canvas Tool | Targets users dynamically |
How to connect:
| Method | What You Get |
|---|---|
| Braze SDK | Direct app connection |
| REST API | Build custom links |
| Braze Alloys | Partner network access |
Top integrations:
| Partner | What It's For |
|---|---|
| Twilio | SMS messages |
| Auto campaigns | |
| Multi-channel messages | |
| Segment | Track user actions |
"Braze helps us zero in on specific audiences using behavioral data from Segment for our Braze-powered products and services." - Jennifer Rudin, Growth / Nurture Strategist, IBM
Before you buy:
| Factor | What to Know |
|---|---|
| Cost | No free trial |
| Setup Fee | Optional starter fee |
| Analytics | Basic reports included |
| Support | Team docs available |
Pro tip: Pair Braze with another analytics tool for deeper insights. While it's not cheap for smaller companies, users see big wins with features like cart recovery and upgrade campaigns.
8. Moosend: Email Marketing Platform
Moosend packs powerful email features at budget-friendly prices. Here's what makes it stand out:
| Core Features | Description |
|---|---|
| Email Builder | Simple drag-and-drop tool with 40+ templates |
| Smart Segments | Split audiences by what they do and like |
| Weather Targeting | Change emails based on local weather |
| Cart Recovery | Get back lost sales automatically |
| A/B Testing | Compare what works best |
| Custom Fields | Add as many personal touches as you need |
Here's what it costs:
| Subscriber Count | Monthly Cost | Annual Cost |
|---|---|---|
| 500 | $9 | $7 |
| 2,000 | $24 | $19 |
| 5,000 | $48 | $38 |
| 10,000 | $88 | $70 |
| 50,000 | $315 | $252 |
| 100,000 | $624 | $499 |
The automation tools do the heavy lifting:
| Type | Function |
|---|---|
| Event Reminders | Send messages right on time |
| User Onboarding | Guide new users step by step |
| Cart Recovery | Bring shoppers back to buy |
| Product Restocking | Tell people when items are back |
| Weather-Based | Switch content by local weather |
The numbers speak for themselves:
| Campaign Type | Results |
|---|---|
| Abandoned Cart | 45% open rate |
| Click-through | 21% engagement |
| Purchase Rate | 50% of clicks convert |
"Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it's cost efficient. Thank you Moosend for making my life easier." - Alex Melani, Membership Officer at WWF
Connect with your favorite tools:
| Tool Type | Available Connections |
|---|---|
| CRM Systems | Sync contacts instantly |
| E-commerce | Track sales and carts |
| Analytics | See how campaigns perform |
| Forms | Catch leads on your website |
Want to try it out? Jump on their 30-day free trial - no credit card needed. It's perfect for teams who need to send lots of emails with smart automation rules.
9. Sender: Email Marketing Software
Sender is an email and SMS platform that won't break the bank. Here's what you get:
| Feature Type | What's Included |
|---|---|
| Email Tools | Drag-and-drop builder, HTML editor, free templates |
| Forms & Popups | Newsletter signups, dynamic popups |
| Automation | Cart recovery, welcome emails, order confirmations |
| Segmentation | List splitting, behavior tracking |
| Analytics | Sales reports, subscriber activity tracking |
| Support | 24/7 help with 10-second response time |
Their prices? Super competitive:
| Subscriber Count | Monthly Cost | Emails/Month |
|---|---|---|
| Up to 2,500 | Free | 15,000 |
| Up to 5,000 | $11 | 60,000 |
| Up to 10,000 | $22 | 120,000 |
| Up to 25,000 | $58 | 300,000 |
| Up to 50,000 | $117 | 600,000 |
| Up to 100,000 | $235 | 1,200,000 |
One-click connections with your favorite tools:
| Platform Type | Available Integrations |
|---|---|
| E-commerce | Shopify, WooCommerce, Magento |
| CMS | WordPress, PrestaShop |
| Other | 1,200+ app connections |
180,000+ companies use these core features:
| Feature | Details |
|---|---|
| SMS Marketing | Text messages with 90% read rate in 3 minutes |
| List Management | Split audiences by behavior and traits |
| Security | GDPR and TCPA compliant |
| Reporting | Email, SMS, and sales performance tracking |
Here's what users say:
"Great deliverability - Beautiful and modern UI - Working API - Awesome Support team - Good price." - Ruslan Migory, Technical Marketing Expert at AgileEngine
"On a scale of one to ten, 10 being exceptionally easy and one difficult, I would rate the migration from what I had before to the Sender platform as a nine or a 10 even for that." - Baha, IT Professional
Want to try it out? The free plan includes ALL premium features. You can send 15,000 emails per month to 2,500 subscribers - perfect for small businesses just getting started with email marketing.
10. Nosto: E-commerce Personalization Tool
Nosto uses AI to help online stores make more money. Here's what you get:
| Feature | Description |
|---|---|
| Product Recommendations | Shows products based on what shoppers do |
| Content Personalization | Changes content for each visitor |
| Search & Merchandising | Makes product search and display smarter |
| A/B Testing | Lets you test different versions |
| Market Targeting | Handles multiple countries at once |
Let's look at the numbers:
| Metric | Result |
|---|---|
| Order Value | 20% bigger with smart recommendations |
| Content Engagement | 38% more clicks than regular content |
| Revenue Growth | 40% more online sales |
| Conversion Rate | 3.5x higher when using recommendations |
| Visit Value | 3.8x more money per visit |
Nosto plays nice with:
| Platform Type | Integrations |
|---|---|
| E-commerce | Shopify Plus, Shopify Markets |
| Marketing | Klaviyo, Yotpo, LoyaltyLion |
| Mobile | Tapcart |
| Other | Attentive |
Here's what store owners say:
"After only 3 days of optimizing the site through Nosto, our conversion rate increased by almost 50%." - Vintage Frames Company, Canada
"Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences." - Matthieu Galtié, Head of Ecommerce at Volcom Europe
The numbers speak for themselves: $5.21 billion in sales for Shopify stores. Users grow 126% per year on average. Nosto now powers 3.4 billion personalized shopping experiences and 28 billion product recommendations across 700+ brands.
Is Nosto right for you?
| Best For | Less Suitable For |
|---|---|
| Mid to large online stores | Small shops with few products |
| Multi-country retailers | Single-market businesses |
| Fashion, beauty, home goods | Limited product catalogs |
| High-traffic websites | Low-volume stores |
Want to try it? Get a free demo. They've got support teams in New York, London, Paris, Berlin, and other big cities ready to help.
11. Yusp: Product Recommendation Engine
Yusp is an AI-powered recommendation system that helps online stores sell more products. Here's what you get:
| Feature | Details |
|---|---|
| Email Marketing | Product suggestions based on customer behavior |
| In-Store Experience | Smart recommendations for brick-and-mortar shops |
| Search Results | Personal search results for each shopper |
| Cart Recovery | Auto-emails when shoppers leave items behind |
| Mobile Engagement | Better shopping on phones and tablets |
The system tracks three main things:
| Data Type | What It Tracks |
|---|---|
| Items | Every product you sell |
| Users | Who your customers are and what they do |
| Events | What people look at, buy, and add to cart |
Here's how big Yusp is right now:
| Metric | Data |
|---|---|
| Total Customers | 14 companies |
| Market Share | 0.01% in recommendations |
| Top Market | Hungary (12 customers) |
| US Market | 2 customers |
What it costs and how to get started:
| Category | Information |
|---|---|
| Starting Price | $29/month (Shopify app) |
| Enterprise Price | $100-$500 range |
| Trial Option | Free trial available |
| Support Types | Email, phone, chat, 24/7 live |
Who uses Yusp the most:
| Business Type | Fit |
|---|---|
| Small Teams | 0-9 employees (6 companies) |
| Mid-Size Teams | 20-49 employees (3 companies) |
| Industries | Health, Wellness, Pharmaceuticals |
| Platforms | Shopify, Custom E-commerce |
To get Yusp running, you'll need to:
- Hook up your website
- Keep your product list up to date
- Set up customer tracking
- Turn on tracking for views and sales
Plus, you get one inbox for ALL your customer messages - WhatsApp, Instagram, Facebook, and email. Want to send promos or catch abandoned carts? You can do that through WhatsApp's official API.
12. CROTools.com: Conversion Tools Directory
CROTools.com is a one-stop directory with 200+ conversion rate optimization tools. Think of it as your GPS for finding the perfect CRO tool.
Here's what you'll get:
| Feature | Description |
|---|---|
| Tool Categories | A/B testing, heatmaps, session recording, surveys, analytics |
| Search Options | Find tools by type, price, business size |
| Updates | Get new tool alerts via newsletter |
| Resource Center | Quick answers about CRO tools |
The directory splits tools into these main buckets:
| Tool Type | What's Inside |
|---|---|
| Testing Tools | A/B and multivariate testing software |
| Behavior Analysis | Heatmaps, scroll tracking, click monitoring |
| User Feedback | Surveys, feedback boxes, polls |
| Analytics | Traffic data, conversion tracking |
| Personalization | Smart content, product suggestions |
Want to pick the perfect tool? Here's how:
| Step | What to Do |
|---|---|
| Define Needs | Write down your must-haves |
| Set Budget | Look at what each tier costs |
| Check Integration | Make sure it works with your tools |
| Read Reviews | Check what customers say |
| Test Options | Use free trials when you can |
The search filters help you zoom in on what matters:
| Filter Type | What You Can Pick |
|---|---|
| Business Size | Small, medium, enterprise |
| Price Range | Free, starter, pro, enterprise |
| Integration | What works with your setup |
| Features | Must-have functions |
| Support | Help options |
Each tool page shows you:
- Core features
- Starting prices
- What you need to set it up
- What it connects with
- How to get help
How to Pick the Right Personalization Tool
Picking a personalization tool doesn't need to be complicated. Here's what you need to know:
First, check if personalization makes sense for your business:
| Business Need | Minimum Requirement |
|---|---|
| Daily Traffic | 1,000+ page views |
| Product Catalog | 500+ products |
| Customer Data | Basic browsing and purchase info |
| Tech Knowledge | Basic implementation skills |
| Budget | $10/month to $40k/year |
What you'll get at different price points:
| Price Range | What You Get |
|---|---|
| Free - $50/month | Basic email + A/B testing |
| $50 - $500/month | Customer tracking + segments |
| $500+ /month | AI recommendations + live updates |
| Enterprise | Custom features + dedicated help |
Before you buy, answer these questions:
| Ask Yourself | Why It Matters |
|---|---|
| What data do you need? | Shapes your targeting options |
| How will you group users? | Affects campaign success |
| Need A/B testing? | Helps improve results |
| Works with your tools? | Saves setup headaches |
| Handles data right? | Keeps you GDPR-safe |
| When to launch? | Plans your timeline |
Look for these key features:
| Must-Have | What It Does |
|---|---|
| Live Updates | Changes content as users browse |
| Multi-Channel | Works across web, email, mobile |
| Analytics | Shows what works (and doesn't) |
| Manual Control | Lets you override the AI |
| Data Access | Keeps your info accessible |
The numbers speak for themselves:
| Stat | Result |
|---|---|
| B2B Success | 63% see more conversions |
| Market Trend | 89% of companies use personalization |
| Testing Time | 30 days minimum to see results |
What to avoid:
- Long-term contracts you can't escape
- Hidden pricing surprises
- Missing security basics
- No tech support
What to do:
- Run a test with your real data
- Check if it fits your tech stack
- Keep control of your data
- Get clear on ALL costs
