Want to see exactly how visitors use your Shopify store? Here are the top 5 heatmap tools that show where people click, scroll, and get stuck:
| Tool | Best For | Starting Price | Key Feature |
|---|---|---|---|
| Hotjar | Mid-size stores | Free (35 sessions/day) | 1-year data storage |
| Lucky Orange | Budget stores | $35/month | Live heatmaps |
| FullStory | Enterprise | Custom | HD session replay |
| Microsoft Clarity | Small stores | Free forever | 100k pageviews/map |
| VWO Insights | Large stores | $169/month | Deep analytics |
Quick Pick Guide:
- Just starting out? Use Microsoft Clarity - it's free and unlimited
- Growing store? Try Hotjar's free plan with 35 daily sessions
- High-traffic site? Go with VWO or FullStory for advanced features
Each tool lets you:
- Track where visitors click and tap
- See how far people scroll
- Watch real visitor sessions
- Find usability issues
- Fix conversion problems
But here's the thing: Shopify doesn't have built-in heatmaps. You'll need one of these third-party tools. Just add their code to your store and start seeing how people actually use your site.
Want to test before buying?
- Microsoft Clarity: Always free
- Hotjar: Free plan available
- Lucky Orange: 7-day trial
- FullStory: 14-day trial
- VWO: Custom demo
Related video from YouTube
Hotjar
Hotjar dominates the heatmap space with 1.3M+ active websites. Here's what their platform offers:
| Feature | Free Plan | Growth Plan (€40/mo) | Pro Plan |
|---|---|---|---|
| Monthly Sessions | 5,000 | 7,000+ | 1M+ |
| Data Storage | 1 month | 13 months | 13 months |
| Heatmaps | Unlimited | Unlimited | Unlimited + Zone-based |
| Session Replays | Unlimited | Unlimited | Unlimited |
| Funnels | No | Yes | Yes |
Setting up Hotjar on Shopify? Just add their tracking code to your store's <head> and Order Confirmation page. Data starts flowing in minutes.
Here's what you'll get:
Click & Tap Maps See EXACTLY where people click. Find out if shoppers miss your "Add to Cart" buttons or click non-clickable elements.
Scroll Maps Know how far people scroll on your product pages. Do they see your reviews? Your shipping info? Now you'll know.
Movement Maps Track mouse movements to see what grabs attention. Perfect for testing product images and price placement.
But that's not all. You also get:
- Rage click detection
- Google Analytics integration
- Post-purchase surveys
- Bug detection tools
Here's what it costs:
| Plan Type | Daily Sessions | Monthly Cost | Best For |
|---|---|---|---|
| Basic (Free) | 35 | €0 | New stores |
| Plus | 100 | €32 | Growing shops |
| Business | 500+ | €80+ | High-traffic |
| Scale | Custom | €171+ | Enterprise |
Want to save money?
- Get 20% off with yearly billing
- Bundle Observe + Ask tools for another 20% off
- Free lifetime plans if you're a nonprofit
Bottom line: Hotjar works great for small Shopify stores. Start free, then scale up when you need more. And with unlimited heatmaps, you won't hit caps as you grow.
2. Lucky Orange
Lucky Orange helps over 400,000 websites track how visitors use their sites. Here's what you get:
| Feature | Details |
|---|---|
| Heatmaps | Live tracking + dynamic elements |
| Session Recording | Watch visitors in real-time |
| Form Analytics | See where users drop off |
| Live Chat | Share screens with visitors |
| Visitor Profiles | Track all user interactions |
The platform lets you slice heatmap data by:
- When people visit
- What devices they use
- Which browsers they prefer
- Where they're from
Here's what each plan costs:
| Plan | Monthly Cost | Sessions | Storage | | --- | --- | | Free | $0 | 100 | 30 days | | Build | $39 ($32/yr) | 5,000 | 30 days | | Grow | $79 ($64/yr) | 15,000 | 60 days | | Expand | $179 ($144/yr) | 45,000 | 60 days | | Scale | $749 ($600/yr) | 300,000 | 60 days |
Getting started? Lucky Orange takes 5 minutes to set up on Shopify. Just install the app and it handles the rest.
It works with:
- Google Analytics
- HubSpot
- Zapier
- BigCommerce
- WordPress
"This app is a must-have. It's, probably, one of the top 3 apps a merchant should install. It gives golden information on the customers' journey in, through and out of one's eshop." - COLORADDICTED.COM, Greece
Here's what makes Lucky Orange different: While Hotjar shows snapshots, Lucky Orange gives you live heatmaps. You'll see how people use your pop-ups, forms, and menus as it happens.
The numbers speak for themselves: 4.7/5 stars from 1,354 Shopify reviews, with 86% giving it 5 stars. Want to save money? Go with yearly billing for 20% off any plan.
3. FullStory
FullStory shows you exactly how people interact with your Shopify store. It combines session replays, heatmaps, and analytics in one tool.
| Feature | What It Does |
|---|---|
| Session Replay | See every mouse movement, click, and scroll in HD quality |
| Heatmaps | Track clicks, scrolls, and spots where users get stuck |
| Funnels | See where shoppers leave your site |
| Search Analytics | Find specific user actions and behaviors |
| Bug Tracking | Catch website problems fast |
Getting started? It's quick:
- Drop their JavaScript code into your Shopify store
- Set your privacy options
- Watch the data roll in
The tool connects with:
- Optimizely
- HubSpot
- Slack
- Segment
- Zendesk
Here's what you'll get with each plan:
| Plan | Sessions | Storage | Features |
|---|---|---|---|
| Free | 1,000/month | 1 month | 3 team seats |
| Business | 5,000/month | Custom | All core features |
| Advanced | Custom | Custom | Premium analytics |
| Enterprise | Custom | Custom | Full suite + support |
Here's what makes FullStory stand out: You can jump between session replays and heatmaps without extra setup. See someone doing something weird? Click and watch their session. Need the big picture? Switch to the heatmap view.
Users love it - FullStory gets 4.6/5 from 66 Capterra reviews. But heads up: Plans start at $299/month, so it's built for bigger stores.
Want to check it out? Grab the free plan with 1,000 sessions or test-drive the Business plan for 14 days.
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4. Microsoft Clarity
Microsoft Clarity is a free heatmap and analytics tool that helps you see how people use your Shopify store.
| Feature | Details |
|---|---|
| Session Recordings | See exactly how visitors use your store |
| Heatmaps | Shows where people click and scroll |
| Dead Click Analysis | Spots broken buttons and links |
| Rage Click Detection | Shows where users get stuck |
| Google Analytics Integration | Links with your GA data |
Here's what the free plan includes:
| Limit | Amount |
|---|---|
| Daily Sessions | 100,000 per project |
| Heatmap Page Views | 100,000 per page |
| Recording Storage | 30 days (13 months for tagged) |
| Heatmap Storage | 13 months |
| Team Members | No limit |
Want to start using Clarity? Here's how:
- Connect with Microsoft, Google, or Facebook
- Make a project and grab your tracking code
- Put the code in your Shopify store
- Check back in 2 hours to see your data
"For a user experience analytics tool, I don't think you will find a better solution than what Microsoft has done with Clarity." - Scott Kivowitz, Chief Community Officer at Imagely
The browser extension shows heatmaps on your live site. And don't worry about speed - Clarity's mobile SDK won't slow down your store.
Over 100,000 sites use Clarity, and it follows GDPR and CCPA rules. While it's free now, paid features might come later.
What You Get:
- Watch how people use your site
- See clicks, scrolls, and attention spots
- Track site performance
- Find user pain points
- Set up custom tracking
Bottom line: If you want free heatmaps and recordings for your Shopify store, Clarity works well. Just know it doesn't have everything paid tools offer, like feedback forms.
5. VWO Insights
VWO Insights shows you exactly how customers move through your Shopify store with heatmaps, recordings, and behavior tracking.
| Core Features | Description |
|---|---|
| Screen Recording | Captures every mouse move and click on your pages |
| Heatmaps | Maps out where visitors click and scroll |
| Form Analytics | Shows where customers stop filling forms |
| On-page Surveys | Gets feedback straight from visitors |
| Analysis Funnels | Tracks how people move through your store |
Here's what it costs:
| Plan | Price | Best For |
|---|---|---|
| Growth | $169/month | Small stores |
| Pro | Custom pricing | Mid-sized stores |
| Enterprise | Custom pricing | Large stores |
Getting started takes 4 quick steps:
- Connect through RudderStack's Shopify integration
- Drop in the tracking code
- Let the data flow in
- Create your first heatmap
What You Get:
- See EXACTLY where people click and tap
- Know how far down pages visitors scroll
- Spot where customers pause or get stuck
- Split data between new and returning shoppers
- Build custom tracking with the API
It plays nice with other tools:
| Integration | Purpose |
|---|---|
| WordPress | Content management |
| Magento | eCommerce platform |
| Clicktale | Additional analytics |
| WhatConverts | Lead tracking |
You'll spot problems like:
- Exit points that lose customers
- Forms people don't finish
- Buttons nobody clicks
- Content nobody reads
Help When You Need It:
- Email support
- Phone calls
- 24/7 chat
- Help docs
- FAQ section
Here's the thing: VWO Insights has solid features but WAY fewer users than Hotjar (3 vs 291,809 for heatmaps).
Bottom line? It's good for deep behavior tracking on Shopify - IF you're OK with paying $169/month instead of using free tools like Microsoft Clarity.
How These Tools Compare
Here's a clear breakdown of the top Shopify heatmap tools:
| Feature | Hotjar | Lucky Orange | FullStory | Microsoft Clarity | VWO Insights |
|---|---|---|---|---|---|
| Free Plan | Yes (35 sessions/day) | No (7-day trial) | No (14-day trial) | Yes (unlimited) | No |
| Starting Price | $39/month | $35/month | Custom pricing | Free | $169/month |
| Data Retention | 365 days | 30 days | 30 days | 30 days (recordings) | 90 days |
| Heatmap Types | Click, scroll, move, rage click | Dynamic, click, scroll | Click, scroll, error | Click, scroll, area | Click, scroll, area |
| Session Recording | ✅ | ✅ | ✅ | ✅ | ✅ |
| Form Analytics | ❌ | ✅ | ❌ | ❌ | ✅ |
| User Feedback | ✅ | ✅ | ❌ | ❌ | ✅ |
Let's look at who's using these tools:
- Hotjar leads with 291,809 active users
- Microsoft Clarity: 519 brands
- Lucky Orange: 123 brands
- FullStory: 83 brands
- VWO: 3 active users for heatmaps
Privacy & Security
| Tool | GDPR Compliant | Data Sharing Policy | Do Not Track Support |
|---|---|---|---|
| Hotjar | ✅ | No data selling | Respects DNT |
| Microsoft Clarity | ✅ | Data rights granted to Microsoft | Does not respect DNT |
| VWO | ✅ | No data selling | Respects DNT |
| Lucky Orange | ✅ | No data selling | Respects DNT |
| FullStory | ✅ | No data selling | Respects DNT |
Customer Support
| Tool | Chat | Phone | Documentation | |
|---|---|---|---|---|
| Hotjar | ✅ | ✅ | ❌ | ✅ |
| Lucky Orange | ✅ | ✅ | ❌ | ✅ |
| FullStory | ✅ | ✅ | ✅ | ✅ |
| Microsoft Clarity | Limited | ❌ | ❌ | ✅ |
| VWO | ✅ | ✅ | ✅ | ✅ |
Storage Capacity
| Tool | Monthly Sessions | Page Views |
|---|---|---|
| Hotjar Plus | 100/day | Unlimited |
| Lucky Orange | Not specified | 40,000 |
| Microsoft Clarity | Unlimited | 100,000/heatmap |
| VWO Growth | Unlimited | Not specified |
| FullStory | Custom | Custom |
Here's what sets each tool apart:
- Microsoft Clarity is the only 100% free option
- Hotjar keeps your data the longest (365 days)
- VWO and Lucky Orange pack the most features
- Hotjar has the biggest user community
- VWO and FullStory offer phone support (most others don't)
Which Tool Should You Choose?
Here's a breakdown of the best heatmap tools based on your store size:
| Store Type | Tool | Key Benefits |
|---|---|---|
| Small Stores | Microsoft Clarity | Free, unlimited sessions, basic features |
| Mid-Size Stores | Hotjar | 35 free daily sessions, 1-year data storage |
| Large Stores | VWO Insights | Advanced features, phone support |
| Budget Stores | Lucky Orange | $35/month starting price |
| High-Traffic Sites | FullStory | Built for big data volumes |
Small Stores (Under 1,000 Monthly Visitors)
Microsoft Clarity is your best bet. It's free, handles up to 100,000 pageviews per heatmap, and stores data for 30 days. You get heatmaps and recordings at zero cost while your store grows.
Growing Stores (1,000-10,000 Monthly Visitors)
Hotjar's Plus plan ($39/month) gives you:
- 100 daily sessions
- All features
- 1-year data storage
- Expert support
High-Volume Stores (10,000+ Monthly Visitors)
You've got two solid options:
1. VWO Insights
Pick this for:
- Deep data analysis
- Phone support
- Advanced segments
- A/B testing add-ons
2. FullStory
Choose this for:
- Custom data caps
- Enterprise tools
- Full tech support
- Advanced tracking
Quick Pick Guide
| Need | Tool |
|---|---|
| Free basic tool | Microsoft Clarity |
| 1-year data storage | Hotjar |
| Live chat help | Lucky Orange |
| Phone support | VWO or FullStory |
| Form tracking | Lucky Orange or VWO |
| User feedback | Hotjar or VWO |
Want to test before buying? Here are the free options:
- Microsoft Clarity: Always free
- Hotjar: 35 free sessions daily
- Lucky Orange: 7-day trial
- FullStory: 14-day trial
FAQs
Does Shopify have a heatmap?
Nope. Shopify doesn't come with a built-in heatmap feature.
Here's what Dylan Ander, Founder of heatmap, says about it:
Although it would be super handy, unfortunately, Shopify doesn't have a native heatmap built into its software.
But don't worry - you can add heatmap features through third-party tools. Here's what these tools track:
| Feature | Description |
|---|---|
| Click tracking | Shows exactly where users click |
| Scroll depth | Tells you how far people scroll |
| Mouse movement | Shows where cursors move |
| Session recording | Captures real user sessions |
| Conversion tracking | Tracks your store's sales data |
Adding these tools is simple: just paste a code snippet into your Shopify store. They'll start collecting data right away and show it through easy-to-read heat maps.
Want to get started? All five tools we looked at (Hotjar, Lucky Orange, FullStory, Microsoft Clarity, and VWO Insights) work perfectly with Shopify. Just check our comparison tables above and pick one that fits your needs.
