Want more sales from your website? Here are the 17 best CRO tools that show you exactly how people use your site - and help you fix what's broken.
Here's what you need to know:
| Tool Type | What It Does | Top Tools |
|---|---|---|
| Analytics | Track visitor behavior | Google Analytics (free), Adobe Analytics |
| Heatmaps | See where users click | Hotjar, Mouseflow, FullStory |
| A/B Testing | Test different designs | VWO, Optimizely, AB Tasty |
| Landing Pages | Build high-converting pages | Unbounce, Instapage, Landingi |
| Social Proof | Show visitor activity | TrustPulse, FOMO |
Quick Comparison of Top Tools:
| Tool | Best For | Starting Price |
|---|---|---|
| Google Analytics | Basic website tracking | Free |
| Hotjar | Watching user behavior | $99/mo |
| VWO | A/B testing | $199/mo |
| Unbounce | Landing page creation | $99/mo |
| TrustPulse | Social proof notifications | $5/mo |
Pick your tools based on:
- Business size (small: start with GA + Hotjar)
- Budget (free tools first, then add paid as needed)
- Goals (analytics first, then testing tools)
- Technical skills (no-code options available)
The right mix of tools helps you:
- See exactly how people use your site
- Find where visitors get stuck
- Test fixes to get more sales
- Track what works (and what doesn't)
Let's look at each tool in detail.
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Hotjar: Website Behavior Analysis Tool
Hotjar dominates the heatmap space with 291,809 customers in 10 countries and a 57.65% market share. Here's what it does:
| Feature | Description |
|---|---|
| Heat Maps | Shows where users click, move, and scroll |
| Session Recordings | Records actual user page interactions |
| Rage Click Detection | Finds users clicking multiple times in frustration |
| U-turn Tracking | Shows when users bounce quickly |
Want proof it works? Materials Market watched their session recordings and found users getting stuck during checkout. After fixing the process, their checkout abandonment dropped from 25% to 4%.
| Pricing Tier | Monthly Pageviews | Cost |
|---|---|---|
| Basic | 20,000 | $99 |
| Growth | 50,000 | $189 |
| Scale | 120,000 | $289 |
| Enterprise | 2,000,000+ | Custom |
Here's another win: Red Dress Boutique spotted customers rage-clicking 'Add to bag' because they couldn't find the size selector. A quick A/B test and design fix boosted their conversions.
What you get with Hotjar:
- Heat maps that generate automatically
- Click, move, and scroll tracking
- Filtered recordings by behavior and device
- Built-in surveys and feedback tools
Need more proof? Totally Promotional spotted issues in their pen customization form through Hotjar. Their fix led to a 300% jump in pen sales.
"The Product Hunt launch exceeded our wildest expectations and kickstarted our growth in ways we hadn't anticipated." - Akshay Kothari, Notion's CPO
Quick tip: Watch 10-20 recordings of users who didn't buy, focusing on high-bounce pages. You'll spot problems fast.
2. Google Analytics: Free Website Traffic Analysis
GA4 shows you exactly how people use your site and where they leave before buying. Here's what you get:
| Key Metrics | What They Show |
|---|---|
| Engaged Sessions | How many people actually read your content |
| Event Tracking | What buttons people click, forms they fill, videos they watch |
| Conversion Paths | The exact steps before someone buys |
| Drop-off Points | Where you're losing potential customers |
GA4 beats the old Universal Analytics with better data:
| Feature | GA4 Advantage |
|---|---|
| Cross-Platform | One place for website + app data |
| Privacy Focus | Keeps user data safe automatically |
| Custom Events | Track 25 details per user action |
| Conversion Limit | No limits (old version capped at 20) |
Want fast results? Here's what to check first:
| Action | Impact |
|---|---|
| Site Speed | Every 0.1 second delay = 7% fewer sales |
| Site Search | People who search buy 2x more |
| Device Check | Find which phones/computers have issues |
| Time Analysis | Know when people buy most |
Here's a power move: Use the Funnel Exploration report to see where people quit. Start with pages losing 20%+ of visitors.
| Report Type | What It Tells You |
|---|---|
| Path Exploration | How people move through your site |
| Landing Page | Which pages need work |
| Device Breakdown | If mobile users have problems |
| Behavior Flow | What paths people take |
GA4's AI spots weird patterns you might miss. Plus, it tracks both big wins (sales) and small steps (email signups) that lead to money.
To get started:
- Put GA4's code on every page
- Set up your main conversion goals
- Build reports for what matters most
- Turn on advanced tracking
Important: If you haven't switched from Universal Analytics (died July 2023) to GA4, do it now. Your data depends on it.
3. Adobe Analytics: Advanced Data Analysis
Adobe Analytics is a high-end analytics tool built for enterprise websites and apps. Here's what you get:
| Feature | Details |
|---|---|
| Data Storage | Keep all your data forever (GA4 only stores 14 months) |
| Goal Tracking | Track hundreds of goals at once |
| eVars & Props | Set up 250 custom variables per report |
| Data Points | Track 500,000 different values monthly |
| Attribution | Pick from 9 models or make your own |
The price? $48,000 to $350,000 per year. It's built for big companies that need deep data.
| Core Tools | What You Get |
|---|---|
| Flow Reports | See how users move through your site |
| Funnel Views | Find where customers drop off |
| Real-time Data | Watch visitor behavior as it happens |
| Custom Reports | Build exactly what you need |
| AI Analysis | Get ahead of emerging patterns |
Big Site Features:
| Feature | What It Does |
|---|---|
| Multi-Channel | Track users on web, mobile, and in-store |
| Custom Variables | Monitor specific user behaviors |
| Raw Data | Build custom analysis models |
| API | Connect with your other tools |
"CJA is the new reporting engine that makes Adobe Analytics special for data exploration. It's our secret sauce." - Ben Gaines, Adobe Product Manager
Getting Started:
- Add tracking code across your site
- Define your success events
- Link your marketing channels
- Set up core conversion tracking
Adobe Analytics fits best if you:
- Have a big ecommerce operation
- Need to map complex customer journeys
- Deal with multi-step conversions
- Want to combine online and offline data
4. Heap Analytics: Auto-Track User Actions
Heap Analytics captures every user interaction on your site automatically. Just drop in their JavaScript code and you're set.
| Feature | What It Does |
|---|---|
| Auto-Capture | Tracks all clicks, swipes, forms, page views |
| Event Visualizer | Click elements to define events |
| Retroactive Analysis | Access 6 months of past data |
| Session Replays | See real user sessions |
| Heatmaps | Track clicks and scroll patterns |
Getting started? It's simple:
- Add Heap's JavaScript to your header
- Enter your website URL
- Watch the data flow in
| Plan | Features | Price |
|---|---|---|
| Free | 10K sessions/month, 6-month data | $0 |
| Growth | No user limits, 12-month data | $3,600/year |
| Pro | Flexible sessions, extra tools | Custom |
| Premier | Data warehouse access | Custom |
Here's what you'll get:
| Tool | Purpose |
|---|---|
| Funnel Views | See where users drop off |
| User Segments | Split users by behavior |
| Journey Maps | Track paths to conversion |
| Survey Analytics | Match feedback to actions |
"With Heap, we got instant access to conversion data without touching our tag manager" - Chris K., Mid-Market
Heap makes sense if you:
- Don't have tech resources
- Need data RIGHT NOW
- Want to look at past behavior
- Have under 10K monthly sessions
While Google Analytics tells you where traffic comes from, Heap shows you what users DO on your site. See exactly where customers get stuck or bail during checkout.
Want to track specific actions? Just point and click with the Event Visualizer - no code needed. Better yet? You'll see 6 months of data for any event you create, even if you just set it up today.
5. Mixpanel: User Behavior Tracking
Mixpanel shows you EXACTLY what users do in your product. While Google Analytics focuses on page views, Mixpanel tracks specific user actions.
Here's what makes Mixpanel different:
| Feature | Description |
|---|---|
| Funnel Analysis | Track user steps to conversion |
| Real-time Reports | See user actions as they happen |
| User Segmentation | Group users by behavior |
| Cohort Analysis | Compare user groups over time |
| Custom Alerts | Get updates on metric changes |
Pick your plan:
| Plan | Events/Month | Price | Key Features |
|---|---|---|---|
| Free | 20M | $0 | Basic reports, core analysis |
| Growth | 100M | $20/month | Unlimited saved reports |
| Enterprise | Custom | $1,667/month | Advanced features, support |
Here's how two companies used Mixpanel to boost their numbers:
1. Gekko's Win
This accounting platform spotted users dropping off during personal info collection. A simple redesign of this step led to a 58% jump in sign-ups.
2. Resy's Smart Move
The restaurant booking app switched from email to text confirmations after spotting high abandonment rates with email-based bookings.
"Mixpanel helps Gekko make data-driven decisions for better growth. We can now show users the right messages based on their actions." - Julius Heyning, Growth & Strategy Director, Gekko
What you'll see in your reports:
| Report Type | What You Learn |
|---|---|
| Impact Report | How new features change behavior |
| Experiments | A/B test performance |
| Signal | What drives conversions |
| Flows | Drop-off points |
Mixpanel fits you if you:
- Have a web or mobile app
- Need to track user behavior long-term
- Want to connect CRM data with user actions
- Can handle the technical setup
Over 6,000 companies use Mixpanel, including Uber, GoDaddy, and Buzzfeed. Got a startup under 5 years old with less than $8M funding? You can get $50,000 in credits for the Growth plan.
6. FullStory: Digital Experience Analysis
FullStory lets you watch exactly how people use your website. It's like having a video camera that records every mouse move, click, and scroll.
| Feature | What It Does |
|---|---|
| Session Replay | Shows you real user interactions |
| Frustration Signals | Spots when users get stuck |
| Funnel Analysis | Shows where users drop off |
| Error Tracking | Finds website problems |
| Mobile Support | Works on phones and computers |
Here's what you get with each plan:
| Plan | Sessions/Month | Price | Key Features |
|---|---|---|---|
| Free | 1,000 | $0 | Basic tracking |
| Business | 5,000 | $299 | All core features |
| Advanced | Custom | $899+ | Extra analytics |
| Enterprise | Custom | Contact sales | Built for big teams |
1. Real Results: Travis Perkins
User Conversion watched how people struggled with navigation. They added A-Z menu options. Result? Sales went up 26%.
2. SpanishDict's Quick Fix
By watching mobile users, they spotted a big problem: ads were pushing important stuff off the screen. One layout fix later, everything worked better.
Here's how to get the most from FullStory:
| Goal | How To |
|---|---|
| Find Problems | Watch people who leave without buying |
| Fix Issues | Look at where users get stuck |
| Help Customers | Connect complaints to exact moments |
| Check Changes | See if your fixes worked |
"Session recordings are the best way to see what's really happening on your site." - David Mannheim, User Conversion
FullStory's perfect if you want to:
- See every step users take
- Spot and fix problems fast
- Connect support issues to exact moments
- Track both website and app usage
Pro tip: Watch sessions at normal speed - you'll catch things you'd miss otherwise. Pick specific user groups to avoid getting overwhelmed with recordings.
7. Mouseflow: Mouse Movement Tracking
Mouseflow shows you exactly how people use your website. Over 125,000 companies have used it since 2009 to get more conversions.
| Feature Type | What You Get |
|---|---|
| Movement Heatmaps | See where cursors move on your pages |
| Click Tracking | Find out where people click most |
| Form Analytics | See where forms lose submissions |
| Session Replay | Watch real user behavior |
| Friction Score | Spot common user issues instantly |
Here's what it costs:
| Plan | Sessions/Month | Price | Best For |
|---|---|---|---|
| Free Trial | Full access | $0 (14 days) | Testing it out |
| Starter | 5,000 | $39/month | Small sites |
| Business | Custom | Contact sales | Big sites |
Why Mouseflow stands out:
| Feature | Mouseflow | Other Tools |
|---|---|---|
| Data Collection | Records every session | Often skip sessions |
| Tagging | Included free | Costs extra |
| Dynamic Heatmaps | Works with moving parts | Static only |
| Friction Detection | Auto-scoring | Manual work |
How to get the most from it:
| Goal | What to Do |
|---|---|
| Find Dead Clicks | Look for clicks on non-links |
| Fix Forms | Check where people quit forms |
| Track New Features | Add tags to watch specific parts |
| Spot Issues | Watch friction scores |
Quick Tips:
- Check pages where people leave most
- Look at heatmaps before/after updates
- Tag the stuff that makes you money
- Look for angry clicking patterns
Mouseflow works best when you:
- Need to know why visitors bounce
- Want more form submissions
- Need proof your changes worked
- Have to track specific elements
Note: Desktop sessions get detailed heatmaps that show everything. Mobile sessions use basic heatmaps instead.
8. Lucky Orange: Real-time Visitor Tracking
Lucky Orange helps 500,000+ websites see exactly how visitors use their sites. Here's what you get:
| Feature | What It Does |
|---|---|
| Live View | See visitors browse your site as it happens |
| Session Recordings | Watch how users move through your site |
| Dynamic Heatmaps | See where users click, move, and scroll |
| Form Analytics | Find out where users get stuck in forms |
| Live Chat | Talk to users while they're on your site |
| Visitor Profiles | Get full details of user interactions |
The tool shows you 6 types of user behavior:
| Type | What You Learn |
|---|---|
| Click Maps | Which elements users click most |
| Move Maps | Where users move their mouse |
| Scroll Maps | Where users stop scrolling |
| Menu Maps | How they use navigation |
| Form Maps | Which form fields cause problems |
| Popup Maps | If popups help or hurt |
Here's what it costs:
| Plan | Pageviews/Month | Cost | What's Included | | --- | --- | | Free Trial | Full access | $0 | Test everything | | Starter | 10,000 | $14/month | Basic tracking tools | | Growth | 300,000 | $128/month | Everything included |
Common ways to use it:
| Goal | How to Do It |
|---|---|
| Fix Forms | Look at field completion data |
| Find Drop-offs | Check where users leave |
| Help Users | Chat based on what they do |
| Track Elements | Add heatmaps to key areas |
Main Features:
- Works with privacy laws (GDPR/CCPA)
- Download chat logs as CSV
- Rate support agents
- Start chats based on user actions
- See what users search for
- Track 404 errors
"Lucky Orange is very simple to use, and I think nothing is missing in Lucky Orange. Lucky Orange is excellent software to grow business." - Gunjan Kamdar, Pharmacy Manager at RITE AID
Quick Tips:
- Watch recordings of abandoned carts
- Look at heatmaps before changing pages
- Use search data to fix product tags
- Check chat ratings to make support better
9. Google Optimize: A/B Testing Tool
Google Optimize is an A/B testing platform that helps you test different website versions. Here's what it does:
| Test Type | What You Can Test |
|---|---|
| A/B Tests | Compare two page versions |
| Redirect Tests | Test different URLs |
| Multivariate | Test up to 16 combinations |
The platform comes with these core features:
| Feature | What You Get |
|---|---|
| Visual Editor | Change pages without coding |
| Analytics Link | Use GA goals to track results |
| Targeting | Pick locations, URLs, audiences |
| Custom Goals | Track what matters to you |
Here's what you can do with the free version:
| Item | Limit |
|---|---|
| Active Tests | 5 tests max |
| Goals Per Test | 3 goals max |
| Test Duration | 2-4 weeks |
Big News: Google Optimize stops working on September 30, 2023. Here's what to do:
| Do This | Why It Matters |
|---|---|
| Get Your Data | Keep your test results |
| Pick New Tools | Keep testing your site |
| Watch GA4 | New testing tools coming |
The tool gives you:
- Free A/B testing
- Google Analytics connection
- Basic URL and geo-targeting
- Tech and behavior options
- Google Ads landing page tests
Want more power? Optimize 360 offers:
| Feature | What You Get |
|---|---|
| Multivariate Tests | Up to 36 combinations |
| Goals | 10 preset objectives |
| Targeting | Advanced GA audience options |
What's Next? Since Google Optimize is ending, check out Optimizely or VWO. These tools pack more features and will stick around for your testing needs.
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10. Optimizely: Website Testing Platform
Optimizely powers testing for over 20 Fortune 100 companies. Here's what you get:
| Feature Type | Capabilities |
|---|---|
| Testing Options | • A/B testing • Multivariate testing • Multi-page funnel testing |
| Visual Editor | • WYSIWYG editing • HTML/CSS/JavaScript changes • Device-specific previews |
| Goals & Tracking | • Unlimited conversion goals • Real-time results • Unique visitor tracking |
Want to run a test? Just follow these steps:
| Step | Action |
|---|---|
| 1. Setup | Add JavaScript snippet to site header |
| 2. Targeting | Set URL and page rules |
| 3. Creation | Build variations with visual editor |
| 4. Audience | Define visitor segments |
| 5. Metrics | Set conversion goals |
| 6. QA | Test across devices before launch |
Here's how Optimizely beats the competition:
| Feature | Optimizely | Other Tools |
|---|---|---|
| Results Speed | Minutes | Up to 12 hours |
| Visitor Counting | Unique visitors | Session-based |
| Goal Limits | Unlimited | Often restricted |
| Testing Scope | Multi-page funnels | Single page only |
Let's talk money:
| Plan Type | Annual Cost |
|---|---|
| Basic Plan | $36,000 |
| Web Experimentation | $63,700 (10M impressions) |
| Enterprise | $113,100+ (10M impressions) |
Users love it too:
| Metric | Rating |
|---|---|
| User Recommendation | 90% |
| Satisfaction Score | 87% |
| Total Reviews | 1,102 |
Quick heads up: You'll need tools like Full Story or Hotjar alongside Optimizely if you want to track complete visitor journeys.
11. VWO Testing: Split Testing Tool
VWO Testing lets you run page experiments without touching code. Here's what it does:
| Feature | Details |
|---|---|
| Test Types | • A/B testing • Split URL testing • Multivariate testing |
| Visual Editor | • Drag-and-drop interface • HTML/CSS/JS code editor • Mobile/tablet testing |
| Targeting | • Behavior-based • IP-based • Multi-segment comparison |
Here's what real companies achieved with VWO:
| Company | Test Type | Result |
|---|---|---|
| Hotel Institute Montreux | Split URL | 50% more form submissions |
| Zwitserleven | CTA Button Copy | 14.41% higher click-through |
| Monthly 1K | Headline Test | Higher conversion with "$" symbol |
What you get with VWO:
| Category | Capabilities |
|---|---|
| Tracking | • Click tracking • Page scroll depth • Exit intent monitoring |
| Analysis | • Custom reports • Campaign metrics • API access |
| Security | • Single Sign-On (SSO) • Campaign scheduling • IP filtering |
The price:
| Plan | Monthly Price | User Limit |
|---|---|---|
| Starting Plan | $199 | 10,000 users |
Where VWO stands in the market:
| Metric | Data |
|---|---|
| Market Share | 0.46% |
| Customer Base | 763 businesses |
| Category Rank | #15 in A/B Testing |
"VWO has a visual editor so no coding skills are required. Set up is simple, paste code on the website and you are good to start testing." - Nadia, Verified reviewer, Consumer Services, 10000+ employees
Bottom line: VWO works well for basic A/B testing, but has a smaller reach than Optimizely (36.56% market share). Pick based on how much testing you'll do.
12. AB Tasty: Testing and Personalization
AB Tasty combines A/B testing with website personalization. Let's look at what you get:
| Feature Category | Capabilities |
|---|---|
| Testing Tools | • Visual drag-and-drop editor • Code editor for developers • Mobile/desktop testing |
| Personalization | • Segment-based targeting • Exit-intent popups • Location-based content |
| Goals Tracking | • Custom metrics • Primary goal setting • Multi-page tracking |
Here's where they stand in the market:
| Metric | Performance |
|---|---|
| Market Share | 3.27% |
| Customer Base | 5,398 businesses |
| Websites Tracked | ~7,200 |
| Category Rank | #6 in A/B Testing |
Here's how companies use AB Tasty:
| Type | Example |
|---|---|
| Location Targeting | NYC store promotions for local visitors |
| Seasonal Campaigns | Valentine's Day free shipping for prospects |
| Lead Generation | Newsletter subscription exit-intent popups |
The platform comes with these core features:
| Function | Details |
|---|---|
| Editor Options | • Visual editor for non-technical users • Code editor for developers |
| Targeting Rules | • Geographic location • User behavior • Traffic source |
| Analytics | • Goal tracking • Visitor segments • Campaign metrics |
"AB Tasty is a best-in-class optimization platform that helps you convert more customers by leveraging experimentation and personalization to create a richer digital experience – fast."
Bottom line: AB Tasty fits companies that need both testing and personalization in one tool. Their 3.27% market share might seem small next to Optimizely's 36.56%, but they pack enough power for mid-sized businesses.
13. Unbounce: Landing Page Builder
Unbounce lets you build and test landing pages without touching code. Here's what you get:
| Feature Type | Capabilities |
|---|---|
| Page Building | • Drag-and-drop editor • 100+ templates • Smart Builder for 5-minute pages |
| AI Tools | • Content generation • Smart Traffic™ routing • Dynamic text replacement |
| Testing | • A/B testing • Visitor analytics • Conversion tracking |
The numbers speak for themselves:
| Metric | Data |
|---|---|
| Active Customers | 120,000+ |
| Notable Clients | New Balance, Campaign Monitor |
| Templates Available | 101 |
| Traffic Capacity | Up to 100,000 visitors (Concierge plan) |
Here's what you'll pay:
| Plan | Cost/Month | Features |
|---|---|---|
| Build | $99 | • Up to 20k visitors • Basic builder tools |
| Experiment | $149 | • Up to 30k visitors • Unlimited A/B tests |
| Optimize | $249 | • Up to 50k visitors • AI optimization |
| Concierge | $649 | • Custom traffic limits • 15 user seats |
What you can build:
| Purpose | Examples |
|---|---|
| Lead Generation | Forms, contact pages |
| E-commerce | Product launches, sales pages |
| Events | Webinar registration, conferences |
| SaaS | Product demos, pricing pages |
Connects with your tools:
| Tool Type | Integrations |
|---|---|
| Analytics | Google Analytics |
| Marketing | Google Ads, WordPress |
| Payment | Stripe |
| Automation | Zapier |
Bottom line: Unbounce shines when you need to create landing pages FAST and test them properly. Their Smart Traffic feature automatically sends visitors to pages they're most likely to convert on - no guesswork needed.
14. Instapage: Landing Page Creation
Instapage is a landing page builder that gets you more conversions than regular web pages. Here's what's inside:
| Feature Type | What's Included |
|---|---|
| Page Building | • Drag-and-drop editor • 500+ templates • Real-time collaboration |
| Speed & Performance | • Thor Render Engine (2x faster loading) • 99.9% uptime guarantee • Cloud hosting |
| Testing Tools | • A/B testing • Heatmaps • Conversion analytics |
The numbers speak for themselves:
| Metric | Result |
|---|---|
| Average Conversion Rate | Up to 16% (vs 4% industry standard) |
| Page Load Speed | 2x faster than competitors |
| Template Count | 500+ |
| Instablocks® Available | 1,000+ |
Here's what it costs:
| Plan | Monthly Cost | Key Features |
|---|---|---|
| Building | $199 | • Unlimited pages • Basic analytics |
| Converting | Custom | • 1:1 page personalization • Team collaboration |
It plays nice with your tools:
| Category | Tools |
|---|---|
| Analytics | Google Analytics |
| E-commerce | Shopify |
| Payments | Stripe, PayPal |
| Marketing | Google Ads |
Here's what users say about it:
"Instapage lets us create different landing pages for each location and marketing channel. The content and layout options help us tell the right story to the right audience. Every marketing team needs this!" - Tamar Friedland, Sr. Director of Global Paid Marketing
"With Instapage, we can match our landing pages to our ads and audiences. We can now scale our landing pages as fast as our ads." - Darren Lepke, Marketing Director
Bottom line: Instapage fits medium to large businesses that want fast, high-converting landing pages. Their Thor Render Engine makes pages load faster, and built-in testing helps boost your results.
15. Landingi: Page Building Tool
Landingi lets you create and test landing pages without touching code. Since 2013, they've grown from Poland to serve users in 80+ countries.
Here's what's inside:
| Feature | Details |
|---|---|
| Templates | 300+ ready-made designs |
| Builder | Drag-and-drop editor |
| Testing | A/B testing with EventTracker |
| Extras | Popups and lightboxes |
| AI Help | Smart content creation |
Pick your plan:
| Plan | Monthly Cost | Key Features |
|---|---|---|
| Core | $39 | • 100,000 monthly visits • Unlimited pages • 10 popups |
| Create | $59 | • Form builder • Lightbox builder • 10 custom domains |
| Automate | $79 | • A/B testing • Advanced analytics • 20 custom domains |
Connect with your tools:
| Tool Type | Integrations |
|---|---|
| Analytics | Google Analytics |
| Marketing | Email platforms |
| CRM | Lead management systems |
| Social | Social media platforms |
Users love it - Landingi scores 4.8/5 on Capterra. Need a custom design? Their team can build one starting at $450.
What you can do:
- Build as many landing pages as you want
- See how your pages perform
- Add dynamic text that changes for each visitor
- Use your own domain names
- Get and organize leads
Want to know which page version works better? A/B testing shows you the winner. Plus, you can update pages in seconds with the drag-and-drop editor and check results right in your dashboard.
16. TrustPulse: Social Proof Tool
TrustPulse shows your website visitors what other customers are doing RIGHT NOW. It's like having a 24/7 sales assistant who points out: "Hey, look what others are buying!"
Here's what people see:
| Action Type | What Visitors See |
|---|---|
| Purchases | "John from New York just bought Product X" |
| Sign-ups | "Sarah just joined our newsletter" |
| Comments | "Mike left a comment on Blog Post Y" |
| Custom Events | Any tracked action you choose |
Here's what you'll pay:
| Plan | Cost/Month | Features |
|---|---|---|
| Basic | $5 | • 2 websites • Recent activity • On-Fire campaigns |
| Plus | $10 | • 3 websites • All campaign types • Analytics notifications |
| Pro | $19 | • 5 websites • eCommerce integration • Priority support |
| Growth | $39 | • 10 websites • White label • Custom branding |
You can run two types of campaigns:
| Campaign Type | How It Works |
|---|---|
| Recent Activity | Shows individual actions as they happen |
| On-Fire | Displays total people taking an action |
"TrustPulse can increase conversions by providing social proof to your site visitors. By displaying notifications of others taking action on your site, it gives your visitors the confidence to do the same." - Stacey Corrin, Writer
What's Inside:
- Works with WordPress, Shopify, WooCommerce
- Zero coding needed
- Design your own notifications
- Pick where and when they show up
- Track your results
Here's the thing: 60% of people buy because they don't want to miss out. And TrustPulse users? They're seeing up to 15% MORE sales.
Works With:
- Email tools
- Online stores
- Landing pages
- Member sites
- Blog comments
Want to try it? You get 14 days FREE. Just pick what you want to track, design your pop-up, and watch it work. That's it.
17. FOMO: Social Proof Notifications
FOMO displays real-time customer actions on your website. Over 37,000 sites use it to boost sales by showing what other visitors are doing.
Here's what FOMO shows your visitors:
| Notification Type | What It Shows |
|---|---|
| Recent Activity | "John just bought Product X" |
| Live Visitor Count | "114 people viewing this item" |
| Low Stock Alerts | "Only 3 items left!" |
| Email Sign-ups | "Sarah joined our newsletter" |
Choose your monthly plan:
| Plan | Price/Month | Notifications |
|---|---|---|
| Starter | $19 | 25,000 |
| Essential | $39 | 50,000 |
| Plus | $79 | 250,000 |
| Advanced | $199 | 3,000,000 |
The results? They're pretty clear:
- 22% higher click-through rates
- 40% more conversions
- 10% better engagement on mobile vs desktop
"Fomo boosted our conversions by 20%+, especially on paid ad landing pages and during launches." - Kettle & Fire
What You Get:
- Connect with 107+ apps
- Mobile-ready pop-ups
- Target by location
- Style your notifications
- Track results in real-time
Plug Into:
- Stripe
- Email tools
- Online shops
- Landing pages
- Sign-up forms
Want to see it in action? Get a 14-day free trial. Hook up your site, select your triggers, and watch your numbers grow.
Quick Tip: Control when notifications pop up. You can hide them on specific pages or wait until visitors spend more time on your site.
Conclusion
Here's how to pick CRO tools that match your budget and needs:
| Business Size | Tool Mix | Monthly Cost |
|---|---|---|
| Small Business | Google Analytics + Hotjar | $0-$99 |
| Mid-Size | GA + Hotjar + A/B Testing Tool | $100-$499 |
| Enterprise | Full Analytics Suite + Multiple Testing Tools | $500+ |
These are the must-have tools for any CRO program:
| Tool Type | Purpose | Top Options |
|---|---|---|
| Analytics | Track what visitors do | Google Analytics (free) |
| Heatmaps | Watch user behavior | Hotjar, Mouseflow |
| A/B Testing | Test page changes | Google Optimize, VWO |
| Social Proof | Show popularity | TrustPulse, FOMO |
4 Key Things to Check Before Buying:
- Data Quality: Does it follow GDPR and give accurate data?
- Page Speed: Will it make your site slower?
- Tool Connection: Does it work with your other tools?
- Help Speed: How fast can you get support?
The numbers don't lie: 77% of companies use A/B testing for CRO decisions. And 75% of business leaders say they NEED personalization to win.
Pick Your Tools Based On Your Goals:
| Your Goal | Tool Type to Buy |
|---|---|
| Start CRO | Basic analytics + heatmaps |
| Run More Tests | A/B testing tools |
| Build Trust | Social proof tools |
| See Everything | Complete analytics package |
Here's what you're up against: Desktop sites convert at 4.14%, while mobile sits at 1.53%. Your tools should help you beat these numbers.
Save Money: Start with free tools like Google Analytics and Google Optimize. Only pay for tools when you NEED features the free ones don't have.
Check your tools every 3-6 months. If they're not helping you hit your goals, switch them up.
FAQs
What are conversion rate optimization tools?
CRO tools track how people use your website so you can boost sales and sign-ups. Here are the three main types:
| Tool Type | What It Does | Example Tools |
|---|---|---|
| Analytics | Shows who visits and what they do | Google Analytics |
| Behavior | Records how people use your site | Hotjar, Mouseflow |
| Testing | Helps you test different page versions | VWO, AB Tasty |
What is conversion rate optimization software?
CRO software is like a detective for your website. It helps you:
- See exactly how people move through your pages
- Spot where visitors drop off
- Run tests to fix problem areas
"When choosing a CRO tool, the availability of customer support isn't a nice to have, but a must-have." - Khalid Saleh, CEO of Invesp
What is the best tool for AB testing?
Google Optimize shut down on September 30, 2023. Here are your top options now:
| Tool | Best For | Key Feature |
|---|---|---|
| VWO | Small-medium business | Simple visual editor |
| Optimizely | Enterprise | Power-user features |
| AB Tasty | Mid-market | Smart personalization |
| Adobe Target | Large companies | Deep data tools |
"VWO has without a doubt the best support team of all SaaS platforms I have ever worked with. The level of personal, direct support we receive regularly is simply incredible." - Scott Antrobus, Product Manager, Weekends Only Furniture & Mattress
Here's the deal: If you're new to A/B testing, work with experts. They'll find test ideas, set up your experiments, and break down the results.
